BRND.RU is a platform for the development of brands in the field of object design, clothing and accessories. BRND.RU combines a digital startup incubator, a brand competition and a store in a single ecosystem.
Creative Brand of the Year Contest
What is this competition? The Creative Brand of the Year contest unites brands in the sphere of object and jewelry design, clothing and accessories. An expert jury determines the best according to such criteria as product concept and quality, recognizability and innovativeness. Participation in the contest allows brands to strengthen their reputation, attract the attention of the target audience and possible investors, find partners for interesting collaborations and get recognition from market experts. And the showcase of participants is a cross-section of bright young promising brands, which you should get acquainted with today, because tomorrow everyone will know them.
Who can take part? Any young creative brand of object design, fashion or jewelry that has entered the market and has sales can participate.
What do I get if I win? Winners receive a digital and printed certificate, and the opportunity to use the Creative Brand of the Year status in marketing communications, which significantly strengthens their position in a competitive market.
How to apply for participation? Fill out the form and we will contact you.
Startup incubator
A startup incubator is a place where talents are born, where projects go from an idea to products ready for the market.
Startup ideas are promising projects that can become potential participants of the startup incubator and grow into a full-fledged business. The Ideas Showcase allows creative startups to find investors to develop their projects, investors to find promising innovative projects for financing, industrial partners to find innovative creative products and services for cooperation . It is also a source of inspiration and experience exchange for other aspiring authors.
How to get to the Ideas Showcase: create a project at https://brnd.ru/startups or https://hsedesign.ru/ and add the tag «startup».
BRND cases — projects that have received support in a startup incubator, have successfully entered the market or are just about to conquer it.
How to get to the showcase Cases: apply by filling out the form Students and graduates of the School of Design of the National Research University Higher School of Economics can become participants and receive free support.
Incubator participants receive branding consultation and/or consultation on production and replication of their product.
Store
The BRND.RU store brings together goods from local brands: interior items, collections of fashionable clothes and accessories, designer products and art objects from brands. Each item is accompanied by an authentic digital certificate confirming ownership of a unique author’s product.