HSE Interaction (formerly HSE Outreach) is the oldest of the university’s philanthropic student organizations.
It organizes volunteer trips to animal shelters and orphanages, and hosts lectures and masterclasses.
Task
During Module 4 this year, we received a request from the student volunteer organization Vzaimodeystviye at the HSE to develop merchandise for their new project, «Lessons of Kindness.»
Lessons of Kindness — an educational charitable project connecting primary school students with animals at Moscow shelters. The project includes trips to the shelters themselves, as well as lectures on caninology and proper animal interaction.
Project Goal: The developed identity and merchandise for the project were intended to reflect the mission: teaching kids the proper way to interact with animals and demonstrating engagement with dogs living in shelters (walking, training, socialization) as a primary form of voluntary charitable work needed by these shelters.A second goal of the project was to introduce the audience to the organization’s new name and identity (Outreach → Vzaimodeystvie).Technical Requirements: The technical task involved developing graphics for merchandise, manuals, and social media posts, creating a project version of the organization’s logo, and designing mockups for the merchandise line and informational pamphlets.List of Items: Notebook, branded pen, baseball cap, shopper bag, sticker pack, participant certificate, badges, long-sleeve shirts.Furthermore, a proprietary typeface, Outreach, was developed for Vzaimodeystvie (the font project is detailed below).Team Members and Roles:Abbud Daniel — identity and logo creation, proprietary typeface development, brand style development, layout design, print material preparation.Klimova Valentina — identity and logo creation, proprietary typeface development, illustration rendering, layout design.Timeline and Coordination with the School: The project was completed between May and June 2026 at the request of the HSE Vzaimodeystvie School.During the project development, we collaborated directly with members of the HSE Vzaimodeystvie School who were responsible for organizing the project.Result: The project’s brand style, typeface, and graphic illustrations were developed, along with the project and organization logos; merchandise was produced based on the designed mockups.
Logo and Constants
During the project development, the organization changed its name, so the logo was adapted into two versions. One version is written in a single line for the project, and the second version is circular for external use.
Final Project Logo
For headlines and other display text, the signature typeface OUTREACH is used, which I also developed for «Interaction» during the period from May to August 2026.
Typeface Design Project
Illustrations
Double illustrations were conceptualized as a way to convey the image of interaction, contact, and dialogue between humans and animals.
Project Illustrations
Branding and Merchandise
Social Media Stories
Mockups: sticker pack, notebook cover, baseball cap, pen
Baseball Cap and Shopper Bag
T-shirts for organizers
Participant Badges
Memo 1. Information about Animals
Memo 2: Communicating with a Dog
