Данный проект демонстрирует то, как AI может трансформировать индустрию брендинга и дизайна, предлагая новые подходы к визуализации и продвижению товаров. В качестве исходника мною был взят проект первого модуля второго курса про бренд травяного чая в изомальте.
Исходный проект
Ребрендинг глазами ИИ
В рамках этого проекта были применены следующие инструменты: Midjourney и Leonardo AI, Ideogram. Опираясь на стилистику предыдущей работы, я интегрировала ее ключевые элементы в промпты для получения нужного эффекта.
Логотип
/imagine prompt: Vector logo design for herbal tea brand «Красный Яр». Bold, vibrant red as the primary color, accented with warm yellows, oranges, and possibly hints of green. Use abstract or stylized botanical elements (leaves, flowers, berries) incorporated into the design. Focus on dynamic, flowing lines to suggest energy and natural movement. Modern and clean vector style. The name «Красный Яр» should be displayed prominently, in a clear, legible font. High resolution, vector graphics. Concept: A bright, natural explosion of color.
сгенерировано в Ideogram
/imagine prompt: Create a flat lay mockup on a white background showcasing branded print materials for «Krasny Yar» herbal tea. Include a paper sheet, an envelope, and several business cards, all featuring a vector graphic design with stylized flowers and plants, inspired by the illustration in the left half of the provided image. The design should be clean, with bright colors and geometric shapes, similar to the reference. The overall style is modern and minimalist. The layout should be balanced and appealing.
сгенерировано Leonardo AI
Еще один сгенерированный вариант, который стоит рассмотреть
/imagine prompt: Create a sleek and modern logo for the KRASNY YAR herbal tea brand in a vector style, embracing minimalism with clean lines, simple shapes, and a limited color palette, featuring a bold, easy-to-read font with the brand name «KRASNY YAR» in a horizontal layout, with the words «KRASNY» and «YAR» possibly separated by a stylized herbal element, such as a minimalist leaf or a subtle botanical pattern, in a calming green or earthy tone, conveying a sense of naturalness and wellness, with ample negative space to ensure the design is refined and sophisticated.
сгенерировано Leonardo AI
Постеры
/imagine prompt: A poster for «Krasny Yar» herbal tea, designed in a style similar to the tea packaging in the reference image, featuring a stylized vector graphic of fresh herbs and berries arranged within a white teacup silhouette. The background is a solid, vibrant color, contrasting with the white cup and the colorful herbs. The brand name is prominently displayed at the top in a clear, legible font, along with a concise tagline emphasizing the tea’s natural ingredients. Use clean, bold lines and a limited color palette. The overall feel should be fresh, vibrant, and graphic.
сгенерировано Leonardo AI
Варианты упаковок бренда
/imagine prompt: Create a conceptual design mockup of three small, square tea packaging boxes for «Krasny Yar» herbal tea, arranged side-by-side on a minimalist white background. Each box should feature a unique, artistic illustration using a sophisticated vector graphic style with abstract or stylized depictions of herbs, berries, and flowers, drawing inspiration from contemporary graphic design and illustration trends rather than direct representation. Employ a refined color palette with subtle gradients or harmonious color combinations. Each box should present the brand name and flavor name using modern typography that complements the overall aesthetic. Aim for a high-end, elegant, and visually striking design that evokes emotion and sophistication rather than a purely functional product presentation. The packaging should feel like a piece of art.
сгенерировано Leonardo AI
/imagine prompt: Vector graphic design for herbal tea packaging. Square format. Bright, vibrant colors inspired by nature (deep greens, sunny yellows, warm oranges, deep reds). Rustic, hand-drawn style, with elements like botanical illustrations (flowers, leaves, stems) arranged organically, creating a sense of warmth and inviting feeling. Simple, elegant typography in a natural font. Focus on the natural ingredients and their healing properties. High resolution, vector graphics.
вариант генерации в Ideogram
Здание, где производится чай
/imagine prompt: Generate an image of a modern, eco-friendly tea production facility for «Krasny Yar,» nestled amidst a Siberian landscape with tall pine trees and rolling hills. The building should feature a clean, minimalist design with large glass panels, a green roof planted with native vegetation, and natural wood accents. The architecture should emphasize sustainability and the use of natural light. The surrounding environment should blend seamlessly with the building’s design. The overall aesthetic should convey innovation, sustainability, and a connection to nature.
сгенерировано в Ideogram
Через Midjourney
Интерьер
/imagine prompt: Interior of a small-scale herbal tea workshop. Exposed brick walls, wooden beams, hanging bundles of dried herbs, large wooden table for blending, a vintage scale, clay pots, and baskets. Warm, earthy tones, a sense of handmade quality and tradition.
сгенерировано в Ideogram
/imagine prompt: Interior of a small-scale herbal tea workshop. Exposed brick walls, wooden beams, hanging bundles of dried herbs, large wooden table for blending, a vintage scale, clay pots, and baskets. Warm, earthy tones, a sense of handmade quality and tradition.
сгенерировано в Ideogram
