Hello! I’m an art director and strategist who builds vibrant, memorable brands within the design, fashion, and spatial industries, using compelling narratives and storytelling.
ABOUT ME
I’m Daniil, 4th-year student at the HSE Art and Design School, MoscowI work with:// Fashion brands // Environmental design and objects // HoReCa and spacesOpen to job offers, new projects, and partners looking to build a brand with a story worth believing in.e-mail: tsitsuradaniil@gmail.com
I believe that modern brands cannot exist in isolation from the people and the meanings that shape them; therefore, my work is rooted in storytelling and narrative direction — elements that build trust and evoke the genuine emotions that make us fall in love with brands.
My services:// Building a brand foundation and defining core values // Market and audience research // Communication strategies // Branding and visual identity
In my work with brands, I establish a project’s foundation through market and audience research and narrative analysis, then bring the brand’s identity to life via communication strategies and branding.
«КОМЕЛЬ» — FOUNDATION AND VALUE ANALYSIS
Every strong brand begins with a clear understanding of its fundamental roots, values, and underlying meanings — insights that can only be gained through a detailed exploration of the regional cultural landscape, economic market factors, and the profile of the potential consumer, including their habits and aesthetic preferences.
«Komel» is a premium home audio brand born from a love for pure sound and a respect for Russian cultural tradition.
In my work with the brand, I developed a value platform that served as the foundation for launching a robust startup in the premium design sector — one that successfully earned the trust of investors, early clients, and partners across the fields of architecture, design, and culture.
STORYTELLING INDEX — COMMUNICATIONS AND RESEARCH
Communication and the ability to connect with one’s target audience play a crucial role in creating a successful project in today’s market. In my work, I have defined several core principles and tools that shape a unique approach — one rooted in people, trust, and storytelling:
The Storytelling Index is a major research project focused on evaluating the relationship between brand appeal and storytelling.The study analyzed over 50 local fashion brands, and the findings were presented at HSE Fashion Days x «Tsvetnoy, ” where they received positive feedback from recognized industry experts, who highlighted the potential of this approach.
FINIST — VISUAL IDENTITY DESIGN
When working with brands, I find the stage of creating visual communication to be incredibly important. Even a robust brand platform — built in perfect harmony across its core concepts, values, and narrative — can falter if it runs up against the aesthetic barriers of its target audience.
For the «Finist» project — a premium tableware brand that embodies the revival of traditional Russian tea-drinking customs — I developed a visual identity that blends traditional fairy-tale-style illustration with a modern take on the packaging aesthetics of 19th-century tea manufacturers.
Open to new projects!
CONTACTS:e-mail: tsitsuradaniil@gmail.com telegram: @daniiltsitsura
