ABOUT ME
Hello! My name is Alice, and I create visual identities for brands, both new and established.
I’m a student at HSE School of Design. My visual systems cover every point where a brand meets its audience: from storefront signs and wayfinding to print, packaging and badges. The portfolio has three projects: an art space in Tbilisi, the newspaper «Без церемоний» and the hospital «РКИБ». If you need a recognizable, consistent look, let’s talk about working together.
SPECIALTIES:
Brand identity · Editorial layout · Packaging and print · Wayfinding and merch
who do I work with?
Companies that need design for a new product or a refresh of an existing brand.Often they haven’t yet decided on a direction or on how best to present the product. I help find a visual solution that takes into account the product, the company’s goals and its customers.B2B: I work with the client company as an independent designer. The result of each stage is agreed with the client’s representative.
My projects
01 Fabrika Tbilisi
(identity of an art space and its festival)
ABOUT An art space in a former Soviet factory, turned into a cultural hub for artists, creators and travelers: hostel, studios, workshops, bars, shops and an event courtyard.TASK A rebrand that stresses relevance, cultural value and creative character, and strengthens the place as a modern urban hub.IDEA The festival is tied to its venue, a former bunker. It moves people from screens to live contact, and the bunker acts as a transmitter: a signal that gathers the creative community. For the graphics I rebuilt Georgian ornaments from pixels.
SYSTEM:
mark: pixel rider
pattern: georgian ornaments built from pixels
type: plain monospace
color: black, white, signal orange
One pixel language across every medium. On posters, pixels form a Georgian ornament. On aprons and T-shirts, the mark stays: the pixel rider. In wayfinding, the same pixels become pictograms, and the lettering is set in the same monospace typeface. The ornament from the posters repeats on the signs, so every item reads as part of one place.
02 «Без церемоний»
(newspaper of a new Nizhny Novgorod outlet)
ABOUT A new Nizhny Novgorod outlet from the Sobaka.ru team. It covers business, culture and industry: expert analysis, real cases and a conversation between newcomers and experienced professionals.TASK An analytical edition worth collecting: business press, cultural media and an author’s visual statement in one. It continues the open professional dialogue of the 1896 All-Russian Industrial and Art Exhibition.IDEA The city as a space of interaction: a system of links between people, communities and generations. Several columns stand for different voices in one dialogue, author illustrations turn complex processes into images, dense text feels like an archive.
SYSTEM:
logo: separate elements form one system
quotation marks: an element of the identity
type: chosen for composition and readability
grid: multi-column, black and white
The paper covers economics, industry and culture, and in it a city is made of people and the connections between them. So the text is split into columns that stand side by side, like a conversation between different people. Author illustrations explain complex topics with a picture and link the columns together. The pages are dense, like an archive you can flip through and reread, but they stay easy to read.
02 «РКИБ»
(rebrand of a science and practice center)
ABOUT Republican Clinical Infectious Diseases Hospital of the Russian Ministry of Health, a center for preventing and treating HIV in pregnant women and children.TASK A full rebrand. The client asked to keep the recognizable baby in a more modern form, choose 2–3 colors guided by the old logo, and show that the center treats HIV-positive children and women.IDEA The identity borrows the visual language of laboratory virus research: graphics look like fragments of an enlarged structure under a microscope and traces of recorded data. The «sticks» read as parts of that structure.
SYSTEM:
mark: parent and baby in simple circles
graphic: thick rounded strokes, the «sticks»
type: rounded geometric sans
color: red, coral and the light blue of the old logo
HIV in children and pregnant women is discussed with care, so the poster, the badge and the business card contain no images of fear. There is the logo, calm text and the «sticks»: fragments of an enlarged structure, as seen under a microscope. They show that the center studies the disease and keeps it under control.
my approach
01 Brief
I study the product, the company’s goals and its customers.
02 Concept
I look for one clear image that carries the idea.
03 Visual system
Type, color and graphics that work together.
04 Handover
I pass on the materials; each stage is agreed with the client.
Why me?
