Project Background
The calendar industry has shown a trend of diversification and personalization in recent years, with traditional paper calendars gradually being replaced by digital ones. However, festive and artistic calendars still hold a unique market appeal. As the most important traditional festival for the Chinese people, the Spring Festival carries rich cultural heritage and a strong sense of ritual, making Spring Festival-themed calendars a popular choice in the holiday decoration and gift market.
Structure and Concept
At the end of each month, the calendar page can be cut into a specific shape and folded easily to form a three-dimensional scene, showcasing the unique atmosphere of the Spring Festival. The scenes from different months can be combined to gradually build a complete cultural scroll, turning the calendar into an artistic piece as it is used throughout the year.
