Оригинальный проект
Наша компания — это аутентичная французская сыроварня, посвятившая себя искусству создания премиальных сыров исключительно из овечьего молока. Мы бережно сохраняем многовековые традиции сыроварения, используя ручные технологии и старинные рецепты, привезенные из регионов Франции.
Проект на старом порфтолио: https://portfolio.hse.ru/Project/267190
Ребрендинг с помощью Ai
логотип
Vintage monochrome logo for a premium sheep cheese farm «Ферма Бержер».
Deep indigo engraving-style illustration of a noble dairy sheep (Lacaune breed) in profile, with elegant, stylized curly wool and a proud head posture. Tactful, symbolic depiction without anatomical detail.
Clean, legible serif typography for «Ферма Бержер», inspired by classic European dairy labels. Balanced, minimalist composition on pure white background. Optional subtle decorative elements (wheat ears, milk droplets).
Atmosphere: Authentic, eco-friendly, artisanal, heritage, premium farmstead.
цветовая палитра
Фирменная документация
Branded stationery set for a farm brand «Ferma Berzher»: letterhead, business card, envelope, and branded pen arranged on a light textured background. Using the provided logo featuring a sheep and wheat elements. Color palette in deep navy blue and white, classic rural and artisanal aesthetic, feeling of natural quality and tradition. Clean typography, elegant ornamental details, consistent visual identity. Realistic mockup, soft studio lighting, high detail, premium design, flat lay, professional branding, corporate identity, stationery mockup, minimalism, high resolution.
продукция
Realistic product photography of three farm products branded «Ферма Бержер»: a paper flour bag, a milk carton, and a wrapped cheese roll. Each package features a detailed vintage blue logo with a sheep head and wheat ornaments. Natural kraft paper textures, rustic farm style, blue and cream color palette. Products placed on a wooden table with wheat stalks, grains, milk bottle, soft warm lighting. High detail, premium packaging design, realistic shadows, shallow depth of field.
брендированная посуда
Rustic tableware set branded «Ферма Бержер»: porcelain plates, bowls, gravy boat, enameled cooking pot with lid, spoon, fork, knife, and linen tablecloth. Blue and white vintage farm design with sheep logo and wheat ornaments. Natural linen textures, ceramic and enamel materials, wooden table background. Cozy countryside atmosphere, artisanal food styling, bread, wheat, olive oil, salt and pepper nearby. Soft warm light, realistic photography, high resolution, premium rustic aesthetic.
Торговая лавка
Outdoor farmers market cheese stall branded «Ферма Бержер». Wooden stand with blue and white striped canopy, large wooden sign with sheep logo and wheat decoration. Display of various cheeses: large wheels, wrapped rounds, wedges, stacked on wooden boards and baskets. Chalkboard signs with cheese names and prices in Russian, rustic ceramic dishes, linen tablecloth with blue ornaments. Natural daylight, cozy European farmers market atmosphere, high realism, detailed textures, warm colors.
pos-материалы
Retail POS materials for farm brand «Ferma Berzher»: table tent, shelf wobbler, price tag, poster, and product display. All items feature the sheep and wheat logo exactly as provided. Color scheme navy blue and white, premium farm style, natural and traditional feel. Clean typography, elegant ornaments, minimalism, unified visual identity. Realistic store mockup on wooden shelves, soft lighting, high detail, professional branding, flat lay, high resolution.
Для работы были использованы:
- ChatGPT—для написания промптов и коррекции генераций;
- Deepseak —для коррекции промтов
- Adobe Colour—для цветовой палитры бренда;
- WhatTheFont—для определения шрифта.




