Design that works for your business, not just looks goodI’m a B2B design partner for businesses and institutions in culture, social impact, fashion and beyond. I deliver full-cycle design projects: from brand and marketing strategy to visual identity and confident business presentation.I create branding, corporate identity, packaging, merch and print, social media content, and presentations that promote your services, showcase projects and report on results.Tools: Adobe Creative Cloud, Figma, Blender

Whatever your field, together we can make your brand more visible, consistent and relevant to today’s audience.Scroll to see five cases from five different fields

Clients usually come to me when their brand gets lost among competitors, looks different everywhere or no longer fits the audience. So I begin with the business itself: what it does, who it’s for, who it competes with and what it wants to say. The logo and visuals come later.Every case below has four parts: problem, idea, solution and result. That way you can see what I made and why.

Problem
The centre has helped patients from all over Russia for 40 years, and many of its patients were born there. But its visual style looked like a typical state hospital and used common HIV symbols that add to the stigma. The brand also had to speak to patients, families, doctors and partners at once.Idea
The centre is a companion that stays with a person for life. So the brand talks about care and trust, and never about the diagnosis.

Solution
A brand platform and tone of voice for each audience, based on 40+ real patient reviews. A soft blue and coral palette, a sign drawn as a mother holding a child, and two sets of line illustrations. The same style runs through wayfinding, the website, social media, conference materials, uniform and merch.

Problem
The museum shows gambling as something to study, not to play, and explains why it is dangerous. It competes for tourists who have already seen the main sights, and its old identity didn’t show what makes it different.

Idea
The identity works like a casino: bright, loud and a little overwhelming, so the visitor feels the thrill first and sees how it works later.

Solution
A brand platform with audience and competitor research. A logo that combines a flash, the letter Ф and the wings of the goddess Fortuna. Sharp asymmetric stars, an orange palette, stretched and shifted type. Posters, exhibit labels, wayfinding and merch based on card games.

Problem
The exhibition marks the university’s 30th anniversary and is about lucky coincidences. The poster had to turn this abstract theme into a clear image linked to the city.Idea
The Strelka in Nizhny Novgorod, where the Oka meets the Volga. The meeting of two rivers stands for the meeting of people and ideas.