From «something like this, but not this» into a visual identity
I’m Nina, graphic designer: identity, branding, posters and typography.I don’t keep a ready-made style to stamp on every project. I start with the task, and the logic of the project decides how it looks. Layout is my favorite part. Yes, I can spend two hours choosing a typeface and I’m not even sorry. I work directly with clients, so you always know what stage we’re at and what comes next.Got an idea that’s still a bit messy? Bring it as it is. I’ll help structure it and turn it into a design that finally looks like what you meant.
My approach
01 | ASK
What should this design do, and for whom? I start with the task, not with the style.02 | SKETCH
I look for the logic of this particular project and test ideas quickly, before anything gets polished03 | BUILD
The idea becomes a system: identity, type, layout where the project needs it.04 | REFINE
Spacing, typography, details.05 | HAND OVER
Final files, ready to use.
Case | 01
«КиноКавказ»
Film festival rebrandingTask
«KinoKavkaz» is a film festival with an old visual style. The challenge was to rethink it and make the identity feel contemporary.Solution
One letter, two images: mountains and light.
The identity is built around the letter «K». It stands for the festival’s name and carries the spirit of the Caucasus. Its shape recalls the mountains of the region, while the lines of the logo echo the beams of spotlights.
Result
The new identity works across print, the street and the screen. Compared with the old style, it feels fresh and contemporary.
Case | 02
«Ботанические оранжереи»
BrandingTask
«Ботанические оранжереи» at the Arkhangelskoe estate, housed in a building with its own strong architecture, with no visual identity of its own. The challenge was to create a brand identity system for it.Solution
The concept grows from the architecture itself: the window grilles. Their geometry gives the identity a graphic, strict character.
Result
Cohesive identity system, developed for print, space and digital. The project reached the top 3 in a competition.
Case | 03
«Архитектура Кавказа: визуальная хроника прошлого»
Visual research and book designTask
To read the visual code of the ancient structures of the North Caucasus: to take it apart and make sense of it.Concept
Architecture as a chronicle of time, written into the mountain landscape.
In the North Caucasus, architecture is more than physical form. Ancient buildings served practical and defensive purposes, and also absorbed the philosophy of survival, the traditions and the sacred meanings of the peoples of the region.Solution
The layout carries the aesthetic of the idea through typography, grid and binding.
Result
Everything came together as one whole that embodies the subject of the book.
Case | 04
Posters
Different briefs, different solutionsTask
A collection of posters made for different competitions and tasks: music, festivals, film screenings and more. Each came with its own brief, audience and requirements. The challenge was to find the right approach for every one of them.Solution
Every poster was built to meet what its task required, and its approach was chosen individually for the theme.
