
PlayNest — это уютное антикафе для семей, где можно играть в настольные игры, заниматься творчеством и проводить праздники.
Проект был вдохновлен дизайном настольной игры «Суженый-ряженый».
Суженый-ряженый — настольная игра-бродилка на трех человек. Игрокам предстоит помочь Ивану-царевичу успеть к алтарю, собирая по пути волшебные атрибуты идеального жениха.
Айдентика бренда «PlayNest»

Логотип
Шрифт и палитра бренда
Промпт: Create a logo for the brand PlayNest. Vertical format, style — light illustration with soft shapes. Main elements — simple bird silhouettes that play or interact with each other, conveying joy and friendliness. The name PlayNest in a neat, handwritten, or soft geometric font below it in a smaller font. Color palette: soft pink, soft yellow, with a touch of white for airiness. The logo atmosphere should be gentle, cozy, cheerful, warm, and friendly. No extra text or details.


Носители
Промпт для первого изображения Place the uploaded logo prominently on the cover of a notebook. The notebook is realistic, high-quality, photographed in a well-lit studio setting, showing texture and natural shadows. The logo should be centered on the front cover, keeping its original colors and clarity. Background should be neutral or white to emphasize the notebook and logo. Focus on realism and clean presentation. Use brand colors accurately: pink FC6D93 and yellow FCD77F.
Промпт для второго изображения: Place the uploaded logo prominently on a shopping tote bag (shopper). The tote bag is realistic, high-quality, photographed in a well-lit studio setting, with natural shadows and texture visible. The logo should appear centered and proportionate, maintaining its original colors and clarity. Background should be neutral or white to emphasize the bag and logo. Focus on realism and clean presentation. Use brand colors accurately.
Продуктом бренда является набор для творчества для детей от 3 лет.


Варианты оформления наборов «PlayNest»
Промпт для 1 изображения: Photorealistic image of a PlayNest Box lying on a wooden table, angled to show the top and front design. The box is designed for children aged 3+, with «Creative Play Set» written in English on the front. The box features a minimalist and cozy design with illustrations of birds and nests. Color palette: PlayNest brand pink (FCD77F), and white background. The logo of PlayNest is clearly visible. The box is surrounded by a few elements from inside: soft minimalist toys, small figurines of birds and nests, coloring sheets, pencils and markers, arranged casually but neatly to evoke a warm, creative, and inviting atmosphere. Soft natural lighting, realistic shadows, high detail, photorealistic style.
Промпт для 2 изображения: Photorealistic image of all items from a PlayNest Box arranged on a wooden table, slightly scattered as if a child just opened the box. Items include: small soft bird toys, a small plush nest, coloring sheets, colored pencils, markers, bird-themed stickers, a small illustrated bird book, development cards with creative prompts, a postcard, and a mini tabletop game or puzzle. All items feature the PlayNest brand design: pink (FC6D93), yellow (FCD77F), white accents, minimalist bird and nest illustrations. All text on items is in English (e.g., «Creative Play Set», «Fun Facts About Birds», «Draw Your Nest»). Natural lighting, realistic shadows, high detail, cozy and playful atmosphere, photorealistic style, focus on textures and material
Пространство антикафе


Варианты оформления комнаты отдыха
Вариант оформления общей игровой комнаты
Промпт для первого изображения: interior design for a children’s and family anti-cafe called PlayNest. Cozy and playful environment with soft, rounded shapes inspired by nests, divided into zones: board game corners, creative activity.
Промпт для второго изображения: interior design for a children’s and family anti-cafe called PlayNest. Large shared playroom with soft, rounded shapes inspired by nests. Central play area with soft mats and low tables, corners for board games, shelves with toys and books, cozy nest-like seating by the walls. Color palette: pink for warmth, yellow for joy and energy, black for accents and contrast. Bright, friendly, spacious, playful yet minimalist atmosphere, promoting creativity, interaction, and fun for children and families. Modern and inviting interior design style.
Промпт третьего изображения: Interior design for a children’s and family anti-cafe called PlayNest. Large shared playroom with soft, rounded shapes inspired by nests. Central play area with soft mats and low tables, corners for board games, shelves with toys and books, cozy nest-like seating by the walls. Include 3-4 people, children or adults, playing and interacting naturally. Color palette: pink for warmth, yellow for joy and energy, black for accents and contrast. Bright, friendly, spacious, playful yet minimalist atmosphere, promoting creativity, interaction, and fun for children and families. Modern and inviting interior design style.
Рекламные постеры
Пример оформления рекламных плакатов
Промпт первого изображения: ertical poster for children’s anti-cafe PlayNest. Name «PlayNest» and slogan «Play, Learn, Smile!». Real photo of a child reaching up to simple pink (FC6D93) and yellow (FCD77F) bird silhouettes. Minimalist, airy, cozy, playful, dreamy design, no black elements.
Промпт второго изображения: Vertical poster illustration for a children’s and family anti-cafe called PlayNest. Include only the name «PlayNest» and the slogan «Play, Learn, Smile!». Gentle and soft design with simple bird silhouettes playing, drawing, and interacting together. Use a warm, light color palette of pink (FC6D93), yellow (FCD77F), and white — no black elements. Minimalist yet expressive composition, cozy and joyful atmosphere, clean modern illustration style suitable for branding and marketing.
Промпт для третьего изображения: Vertical poster illustration for a children’s and family anti-cafe called PlayNest. Include the name «PlayNest» and the slogan «Play, Learn, Smile!». Gentle, pastel design showing a real photo of a child and a parent playing together, surrounded by simple minimalistic illustrations of books, board games, toys, and drawing tools. All illustrated elements are soft, filled shapes in pink (FC6D93), yellow (FCD77F), and white tones. No black lines or harsh contrasts. Cozy, dreamy, and playful atmosphere representing the joyful and creative space of the cafe.
Мерч
Мягкая игрушка «PlayNest»
Детский рюкзак «PlayNest»
Промпт первого изображения: Photorealistic image of a soft plush bird toy with small baby birds in a cozy nest. The design is minimalist, cute, and child-friendly. Colors follow the PlayNest brand: pink (FC6D93), yellow (FCD77F), white accents. The bird and chicks have soft textures, simple shapes, and gentle expressions. The scene is well-lit with soft natural lighting, realistic shadows, high detail, focus on the texture of the plush fabric, cozy and playful aesthetic, photorealistic style.
Промпт второго изображения: Photorealistic image of a children’s backpack in a playful and cozy style. The backpack is inspired by the PlayNest brand, featuring minimalist bird and nest illustrations. Colors: pink (FC6D93), yellow (FCD77F), and white accents. The backpack has soft rounded shapes, child-friendly size, durable fabric texture, and realistic details such as zippers and straps. Soft natural lighting, realistic shadows, high detail, cozy and inviting aesthetic, photorealistic style.
Описание процессов производства изображений
ChatGpt — генерация концепции, генерация и редактирование промптов; Leanardo.Ai — генерация пространств; Photoshop — редактирование изображений; MyFonts — определение шрифта; Adode Color — определение палитры; Figma — оформление коллажей; Imagine.art — генерация носителей; Sora.ai — генерация иллюстрации; Ideogram — генерация логотипа.






