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Masha Rozanova
Designer

Hi! My name is Masha, and I’m a motion designer. I create everything from brand identities to animated shorts. By analyzing the project requirements and the broader context, I approach my work with great care ensuring that my designs are not only technically sound in terms of composition, color, and other elements, but also truly memorable!

My workflow:

Step 1
We discuss your goals, preferences, target audience, and positioning.

Step 2
I share design drafts, references, and initial concepts for the project.

Step 3
We make any necessary revisions and finalize the project.

Step 4
I prepare the project for print or deliver the final digital files.

My tools:
Photoshop
Figma
InDesign
After Effects
Illustrator
Blender
Procreate

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Исходный размер 2460x720

DESIGN

Visual identity for the online gallery «Ob’edinenie» (Union).

Problem: There is no dedicated section for media art.
Task: To create this section while developing a unique visual identity for it.
Solution: The visual identity for this section differs from the gallery’s overall branding while still upholding the name «Ob’edinenie» (Union). It features convex shapes that appear to bring the composition together. The use of metal evokes the nature of technology-based art, while the arrangement of tightly packed, rectangular images of the artworks references the pixels that make up a cohesive whole.
Исходный размер 1280x720
Исходный размер 1920x1010

Creation of a poster and invitations for the exhibition «Resonances»


Exhibition concept: The exhibition explores how avant-garde ideas that once reshaped the world return through new technologies and habits. Through works made from fragments of the past and AI-generated interpretations, it asks whether artificial intelligence can create something truly new or only endlessly recombine what has already been lived, and how this cycle changes us.Problem: There is no poster that conveys the exhibition’s core idea or entices visitors.
Task: To create a memorable poster.
Solution: The poster was designed in accordance with the specified requirements. It features a piece from the exhibition and incorporates references to the materials used—concrete and ash. The pixels signify the role of technology in the exhibition while simultaneously suggesting the «disintegration» of memory, much like ash.
Исходный размер 1920x1010

Book: «Thoughts»

Concept: Like many others, I kept a personal diary as a child, recording my thoughts on everything under the sun. I held onto these entries so that I could revisit them later in life.
Now, years later, I have created a small book containing reflections on the importance of remembering one’s childhood. In these notes, I look back at my younger self and share my current perspective on those past experiences.Problem: The need to preserve childhood thoughts and reflect upon them.
Task: To devise a visual system that brings together various childhood thoughts in one place.
Solution: Creating a personal book that preserves these ideas and organizes the information.
Исходный размер 1920x1010
Исходный размер 1920x1010

Motion design

Multimedia book «Under the Starry Veil»

Concept: «Under the Starry Veil» is a children’s book written in verse. It describes the events that happened to a little girl who grew very bored celebrating New Year’s with her relatives, and during a joint walk after the clock strikes midnight, she decides that the forest will be more interesting for her, and she runs away. At first, she thinks it’s very cozy and interesting there, but this is just a figment of her imagination.Problem: during major holidays (in particular, New Year), adults pay less attention to children, which results in young children running away, getting lost, and so on.
Task: to convey to children that they should not run away from adults. Explain why, for example, it is scary and dangerous in the forest.
Solution: creating a multimedia children’s book on this topic in an accessible and memorable (poetic) form.
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Video Art: «The City as a Pattern»


Concept: The «City as a Pattern» project consists of video vignettes exploring the importance of spotting various patterns amidst the daily hustle and bustle of urban life. What might seem like simple geometry can, upon closer inspection, enrich and enliven the city.Problem: People often fail to notice patterns in their everyday lives, causing the world to appear gray and mundane.
Task: To create a project that encourages people to look for and find patterns everywhere, even in the most ordinary places.
Solution: A piece of video art designed to «break up» the monotony of daily life, inviting viewers to discover beauty in the commonplace.
Исходный размер 1920x1010

2D Cartoon

«Bob»

Concept: The protagonist of my animation is head over heels in love with an acquaintance. She gazes at his photo day and night and then, he finally agrees to meet her! For such an occasion, she needs to look absolutely stunning, so she sets out to find the perfect outfit. But the question is: will she be able to settle on a look?Problem: Create an accessible and amusing cartoon about dating.
Task: Clearly and effectively convey the complexity and excitement as well as the nerves that come with getting ready for a date.
Solution: Produce a minimalist cartoon featuring a vibrant, memorable character.
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Аdditional projects

Posters on various themes


I also create posters for my own enjoyment and to develop my skills. Some are standalone pieces, while others form a series centered on the theme of the «quarter-life crisis.»
Исходный размер 1920x1010

a series dedicated to the quarter-life crisis

Maria Rozanova. DESIGN PORTFOLIO
Проект создан 28.10.2026
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