Good design begins with the question «why», not «how». It is born at the intersection of aesthetics and logic, creating not just a picture, but a working tool. Its true beauty lies in its flawless functionality.
Nice to meet you! I am Krytsina Anastasiia
I am a multidisciplinary designer specialising in communication design, and I am here to help you find the right visual solution for your needs.I have been developing my skills in graphic design for 5 years now, studying under the guidance of leading industry experts at the HSE Art and Design School.SPHERES OF WORK
Branding and identity | Social media design | Books, zines and polygraphy | Typefaces creation | Presentations design |PRINCIPLES OF WORK
1 The purpose behind each decision Every visual element — colour, form, typeface — is selected to serve the communication objective. Elements that do not contribute to the message are excluded from the final solution.2 Deadlines are part of the brief The projects are structured into clear stages with the presentation of interim results, allowing time for revisions within the agreed schedule. Any risks to the timeline are communicated promptly.3 Open to change, clear about reasons I treat feedback as an integral part of the process and adapt efficiently when priorities shift. Each design decision is supported by a clear rationale, ensuring that changes are made deliberately.4 Communication as the key — teamwork over solo work Brand development involves strategists, copywriters, developers and clients. I maintain transparent communication, take other perspectives into account and ensure my work integrates into the overall project.IDENTITY AND BRANDING
ITEM | pop-up store
What is ITEM?
ITEM is a new-gen pop-up fashion store format that opens for a short time several times a year at iconic locations throughout the city. The project features events hosted by fashion industry professionals.The market showcases local and national brands, an every item offered for sale is thoroughly investigated by the organizers and invited to participate.The issue
The brand needs a visual identity system that will allow the future customers to understand their selective methods of work that defines them amongst the other events of fashion industry.
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The solution
The identity will be built on the idea of neatly hanged clothes on the railing, where every item have its certain, significant place.
Исходный размер 2480x1750
Исходный размер 2480x1750
Исходный размер 2480x1750
Исходный размер 2480x1750
Исходный размер 2480x1750
Исходный размер 2480x1750
SHIROTA | the festival of Siberian ethnical music
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What is SHIROTA?
SHIROTA is a festival of ethnic music for those who have grown weary of mainstream pop culture and wish to rediscover their mysterious roots. At this festival, visitors can listen to local experimental bands, take part in creative workshops and attend events dedicated to a contemporary reinterpretation of Siberian culture.Round dances, rituals, tambourine beats and throat singing will help you immerse yourself in the mysticism of the Siberian peoples.The issue
On the one hand, the organisation wishes to present itself as a new generation of alternative art; on the other, it aims to preserve the local context and historical foundation that unites all the artists featured at the festival.
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The solution
To build an identity on the contradiction of the vivid colour and ethnical photostyle to save the duality of the festival. The logotype works as the wave, changing its intensity as well as the volume of the instruments do.
Исходный размер 1800x1272
E.T.C. | theater workshop
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What is E.T.C.?
E.T.C. is a contemporary theatre studio for teenagers, based at the Moscow Museum’s Children’s Centre.The studio aims to be not just a learning base, but also a ‘third place’ for young people who are finding their way in life. Here, they bring their ideas to life, try their hand at theatre and get to know the contemporary cultural landscape.The issue
The organisation needs to underline the point of being a professional, official art studio for experienced teenagers but save the idea of it being opened environment for expressing creative ideas.
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The solution
To build an identity based on clear, established forms, using colour as an emotional context. To support the idea of the studio as a environment for experimentation, the visual metaphor represents a theatre auditorium in a global context, where not only the stage but also the auditorium itself would play an active role.
Исходный размер 1920x1080
Исходный размер 1920x1080
