For me, good design is design that reveals the structure of the project it serves, highlights its internal logic, and reflects it visually.Without it, even a strong and complex project risks getting lost in the information flow, appearing simpler and less expressive than it actually is.

A common problem is a superficial design that fails to reflect the depth and philosophy of the project. An example is the design for the royal parks of London. This is a simple capitalist branding that contradicts the idea of a garden as a complex system of meanings, a space for contemplation, and an expression of cosmological order through landscape.

It aligns with my personal goal: to create design systems that preserve and reveal the philosophy and meanings of complex cultural projects.

I approach projects differently depending on their stage of development and the extent of my involvement.

risk:A catalogue that fails to capture the ethereal quality and lightness characteristic of the artist’s work, that fails to convey the philosophy behind her engagement with space and contrasts.result:The goal was to create a «light» catalogue with a lot of white space on the page, «air», which echoes the principle of displaying the artist’s works in spacious white gallery spaces. To achieve this, a structuring system was devised that allows all the information about the works to be placed on a separate sheet.

project:The play. Title: «In Paradise — A Comedy with a Split Personality.» This «split» refers simultaneously to both the form and the content. It runs through the entire action, the stage settings, and the characters, dividing the heroes of different sexes.risk: The book that doesn’t support the structure of the play, reducing the reading experience to a linear one, which contradicts the complex idea and simplifies it.

result: The concept of the publication was developed independently from scratch; it suggests a new scenario for interacting with the text: reading two parts simultaneously, with an emphasis on how the actions in one part influence the course of events in the other. This perspective allows you to perceive everything happening in two scenes at the same time, understand the logic behind all the events, and enhance the comedic effect.

• Co-developed a 300-page publication for Terminal Design Future Fest as part of a three-person design team.
• Conducted qualitative research on the future of the design profession; processed 60+ responses and curated material for publication.
• Developed editorial layout and prepared the 50-copy print run for production.
• Designed promotional materials including flyers, social media assets and the book sales webpage; supported on-site festival operations.