Hi! I’m Ksenia, a communication designer.
I love creating, experimenting, and finding something unexpected in everyday things. For me, design is not just a way to express my ideas, but also an opportunity to connect with others, find inspiration, and share creativity.
My creative process starts with curiosity. I enjoy diving into new topics, exploring their stories, noticing little details, and discovering unexpected connections. I collect references, experiment with shapes, colors, and typography, and explore different directions until I find an idea that truly excites me.I’m especially passionate about branding, packaging design, and book design. I love creating visual identities that give brands their own personality, designing packaging that tells a story, and exploring how typography, images, and layouts come together on the pages of a book. Each of these fields allows me to experiment and communicate ideas in a different way.
Branding
- Brief Create a visual identity for At Grandpa Pasha’s, a fish restaurant in Tolyatti. The goal was to build trust in local Volga fish, highlight its freshness and quality, and attract residents and tourists. The challenge was to create a friendly, recognizable brand associated with warmth and tradition.
- Idea The concept is inspired by Grandpa Pasha, a man who has dedicated his life to fishing. He loves the Volga River and enjoys sharing his passion with others. His character becomes the heart of the brand, bringing warmth, sincerity, and hospitality.
- Solution The visual identity combines minimal line illustrations, expressive typography, and a blue-and-white palette inspired by the Volga. The illustrations make the brand recognizable and emotionally engaging.
- Outcome The result is a cohesive visual identity that reflects the restaurant’s personality and helps it stand out. Through illustrations and graphic elements, the brand blends Volga fishing traditions with contemporary design, creating a welcoming atmosphere for friends and families.
Packaging design
- Brief Develop packaging for At Grandpa Pasha’s, a fish restaurant in Tolyatti. The goal was to create functional, recognizable packaging that reflects the restaurant’s identity, highlights the freshness of its products, and creates a memorable customer experience.
- Idea The packaging concept continues the story of Grandpa Pasha and his love for fishing. Inspired by Volga traditions, it brings a sense of warmth, simplicity, and personal care to everyday food packaging.
- Solution The packaging combines minimal line illustrations, expressive typography, and a blue-and-white color palette. Playful fishing-inspired graphics create a consistent visual language across different packaging formats, making the products recognizable and engaging.
- Outcome The result is a cohesive packaging system that extends the restaurant’s identity beyond its space. It combines functionality with storytelling, strengthens brand recognition, and creates a friendly, memorable experience for customers.
Book design
- Brief Create a book exploring the symbolism of traditional wooden house carvings in the Samara region. The goal was to uncover their cultural meaning and connection to folk beliefs, nature, and regional identity.
- Idea The concept is inspired by traditional window carvings and their protective symbolism. The book reveals how decorative patterns reflect people’s beliefs, traditions, and desire for harmony with nature.
- Solution The book combines expressive typography, a six-column grid, and visual research. Its 17 × 23 cm format is inspired by the proportions of traditional windows, while handmade Coptic binding emphasizes its connection to craftsmanship.
- Outcome The result is a visual research book that brings traditional ornaments into a contemporary editorial format, preserving their cultural meaning through thoughtful typography, composition, and storytelling.
- Brief Create a calendar book exploring the diversity of African textiles. The goal was to introduce their cultural significance, traditional patterns, and connections to the history and beliefs of different African communities.
- Idea The concept is a journey through Africa, where each month introduces a different country and its traditional textiles. Every fabric tells a story through its patterns, colors, and cultural symbolism.
- Solution The calendar combines editorial design, expressive typography, and textile-inspired graphics. Each month features a unique fabric, its history, and its connection to local traditions, celebrations, and rituals.
- Outcome The result is a calendar book that transforms African textile traditions into a visual journey, celebrating cultural diversity and showing how fabrics preserve stories, identities, and heritage.
Let’s create something together!
I’m always open to new ideas, creative experiments, and exciting collaborations.
Have an idea in mind or just want to connect? I’d love to hear from you!
Email: ksenia.kavelina@yandex.ru
Telegram: @ksdiilu
