I am Ksenia — a communication designer
I am a graphic and communication designer, who also loves creating ceramics. I work at the intersection of visual identity, product design, and handcraft. I can help studio owners and private clients find non-standard solutions by combining visual research, cultural context, and a deep respect for production processes. I see every project as a dialogue: my goal is not just to deliver a file, but to understand your vision, your constraints, and your audience, and translate that into a design that feels genuinely yours.
{1} Brand identity Creating cohesive, flexible and memorable identities that deeply connect to the brand’s core philosophy, from logo and typography to packaging and digital assets.{2} Product design Using 3D modeling as a tool to test ergonomics, proportions, and structural integrity. Allows to design objects that are both aesthetically striking and physically viable for production.{3} Handcrafted ceramics As a hands-on ceramicist, I work directly with clay, engobes and glaze and understand how materials behave and how small details affect the final object.{4} Emotional storytelling Creating emotional connections through visual concepts and tactile objects. Drawing on cultural references, personal narratives and visual research to create products that resonate with people on a deeper level.
• Branding • Visual Communication
POEDELNIK
Brief: Develop a calendar visual identity, that stands out from usual unflattering options and resonates with young and old people who want to start growing homemade products.Idea: How to make this object not only appealing visually, but truly impactful and entertaining, for people to easily get into growing plants at home?Solution: I developed a vivid, playful set of calendars, where you can track your progress and visually see the proccesse of growthOutcome: Everyone who got themselves a calendar (one or the whole set) enjoyed the playfulness of this series and really started tracking the progress inside the products.
FILM
Brief: Develop a branding identity for an analog photography store, covering product packaging and merchandise, based on the «nouvelle vague» in french cinema.Idea: Convey the tactile feeling of analog cinema through graphics. The design must be minimalist and modern while referencing the aesthetics of the specific period in cinematography.Solution: Paper cut moments from the most famous films, hand written typography, feeling of legibility, and the «honesty» of the material, and, consequently, of the product itselfOutcome: Remaining as a concept, this project teached me to look closely at the materials you are working with — it can speak for itself louder than any meticulously thought through concept.
• Product design • 3D
NESSI
Brief: A furniture brand «Askona» asked to make a safe children’s toy, that will help a child overcome the fear of falling asleep alone, allowing both the child and the parent to sleep peacefully.Idea: What about creating an endearing monster that, instead of scaring, protects a child from other monsters and nightmares?Solution: Using suitable materials and Askona’s color palette, a crescent-shaped toy — designed as a friendly Loch Ness monster — was created. This toy is big enough for a child to cuddle with, and built-in nightlights make it much less scary to fall asleep.Outcome: The well-developed toy concept led to the idea of creating a series of «monsters» and publishing stories about them—tales that parents could read to their children before sleep
INNER
Brief: Develop a series of furniture pieces that will bring joy to both owner and its catIdea: How to produce a piece of furniture that enhances the interior and that a cat be both entertaining and resilient to the claws?Solution: To create a functional, stylish art object that enhances your interior while also serving as a useful and entertaining feature for your pet. Crafted from durable materials, this piece is designed to provide long-lasting enjoyment for both you and your pet.Outcome: Ultimately, it was possible to create an object that is equally functional for both a person and their pet, and which fits into a space of any scale.
• Ceramics •
