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LEONID BASARGIN
COMMUNICATION DESIGNER

I work across identity, packaging, editorial design and 3D. I like turning a product or an idea into one clear visual system and carrying it to every touchpoint, from a business card to a whole store.

01 TSARITSINO GARDEN FESTIVAL

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Identity for a festival of historical gardens at the Tsaritsino museum estate. The task was to make a centuries-old park feel alive and current without losing its history. The idea: the garden itself becomes the alphabet. Plant shapes, paths and parterres turn into a modular graphic system and an animated logo that grows like a plant. The system scales to posters, wayfinding, merch and motion for social media.

02 SPILL BREW BAR

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Brand identity for SPILL, an alternative brew bar and cafe where every guest can personalise their drink. The task was to show that alternative brewing is playful, not snobbish. The idea grew from the name: a spill, a drop, a stain of coffee becomes the core shape. Liquid forms, a bold wordmark and a bright palette carry over to cups, menus, signage and animated content.

03 ZAVTRA CAFE

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Branding for zavtra, a specialty cafe in Kolomna that opened on the site of a cult coffee shop. The task was to keep the warmth people remembered and give the place a new, confident voice. The name means tomorrow, so the identity is built around mornings and anticipation: a calm wordmark, soft daylight colours and small animated moments for packaging, menus and social media.

04 CORTEX

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CORTEX is a speculative neural exchange where users can trade experiences and skills. The task was to make an abstract, slightly unsettling technology feel tangible. The idea: visualise the signal itself. A series of posters built from distorted type and neural noise, and a brand manual book that turns the rules of the system into an editorial object.

05 KOOPERATIV CHORNY CALENDAR

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Portfolio Presentation
Проект создан 30.10.2026
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