STAVROPOLTerritorial Branding · Visual Identity · Tourism BrandingThe Brief: Create a territorial identity for Stavropol, a city in southern Russia known for its rich history, Cossack traditions, and fertile land.The Idea: Stavropol is often called «The Gateway to the Caucasus.» This image became the central concept of the brand, reflecting the city’s history, location, and cultural identity.The Solution: I developed a visual identity based on the metaphor of a gateway, connecting Stavropol’s heritage with a modern and recognizable image of the city.

TREE SYRUPS FROM VOIKOVOPackaging Design · Product Design · Visual IdentityThe Brief: Create packaging for a local line of natural tree syrups from Voikovo in the Leningrad Region. The collection includes three varieties: beech, birch, and maple.The Idea: What if the syrup looked like it came straight from a tree? The concept was inspired by the product’s natural origin, turning the tree itself into the main visual element.The Solution: I designed a bottle that resembles a tree trunk, creating the impression that the syrup is still contained within the tree. The same concept unites all three varieties.

PUCKS & RINKSEditorial Design · Book Design · Visual StorytellingThe Brief: Create a book about a favorite sport. I chose hockey and decided to explore its role in Soviet life.The Idea: One game, two worlds. Professional hockey was about big victories and national pride, while neighborhood hockey was about childhood, friendship, and the love of the game.The Solution: I designed a book with two parallel parts — one about professional Soviet hockey and the other about children’s hockey played on neighborhood rinks. Both stories exist side by side, showing different perspectives on the same sport.

A CALENDAR-LECTURE ON NOTHINGTypography · Editorial Design · Experimental DesignThe Brief: Create an unconventional calendar that challenges the traditional way of presenting time.The Idea: Inspired by John Cage’s Lecture on Nothing, I explored the idea that silence and emptiness never truly exist. Even when nothing seems to happen, there is always something to discover.The Solution: I designed a four-meter-long typographic calendar featuring the complete text of Cage’s lecture. Typography, rhythm, and empty space turn the calendar into a continuous visual narrative.