Behind every brand lies its own story and visual character.
Hello, I’m Sonya Lysenko!I’m a graphic designer passionate about branding, typography, and visual communication.I enjoy exploring different ideas, experimenting with graphic elements, and finding visual solutions that give each project its own identity.My approach combines creative thinking with attention to detail. I develop visual identities that capture the character of a brand and create a consistent experience across different media.
my approach:
From creative exploration to a distinctive visual identity
01 — RESEARCHI explore the brand, its audience, and context to understand its goals and identify key characteristics.02 — CONCEPTI experiment with ideas, typography, and visual references to develop a distinctive creative direction.03 — DESIGNI transform the concept into a cohesive visual identity, adapting graphic elements across different media and touchpoints.
case 1
Botanical Greenhouses
CONTEXT AND OBJECTIVE«Botanical Orangeries» is a cultural and exhibition complex housed in the former greenhouses of the Arkhangelskoye Museum-Reserve. The space integrates an exhibition hall, a lecture area, and a café.The objective was to develop a recognizable visual identity to promote the cultural program and establish a cohesive image for the space.CONCEPTLight serves as the connecting element between architecture, culture, and the individual. Shadows, reflections, and the rhythm of forms—created as light passes through the glass architecture—form the basis of the visual system.
APPLICATION AND RESULTThe result is a cohesive brand identity that reflects the character of the space, unites its various cultural facets, and ensures recognizability across all touchpoints.
case 2
Bagel Buddy
CONTEXT AND OBJECTIVEBagel Baddy is a contemporary urban bistro with a focus on bagels. The objective was to develop a visual system that establishes a recognizable identity for an urban bistro, while conveying authenticity and a thoughtful approach to gastronomy.CONCEPTA dialogue between the past and the present — a reimagining of Victorian-era aesthetics through the lens of a modern urban bistro. The visual system is built around the use of angles as active compositional elements, with information organized within defined triangular zones.
APPLICATION AND RESULTThe visual identity was applied across packaging, menus, printed materials, and digital media, creating a consistent brand experience.
case 3
YSIO
CONTEXT AND OBJECTIVEYSIO is a Moscow-based brand that creates stylish knitwear for women. The objective was to develop a recognizable visual identity for the brand, as well as a distinct voice through which it communicates.CONCEPTA thread as an extension of yourself. In the brand identity, dots serve as a metaphor for the moments of contact between a person and the garments.
APPLICATION AND RESULTThe visual identity was applied across packaging, labels, printed materials. The result is a flexible visual system that reflects the brand’s individuality and emphasizes the personal connection between clothing and its wearer.
case 4
Ottochi
CONTEXT AND OBJECTIVEOttochi is the first veterinary dental training simulator. The task was to develop a clean, minimalist logo and packaging for the simulator.CONCEPTTo demonstrate the brand’s understanding of — and connection to — a field familiar only to veterinary professionals.
