

Age food for dogs is a specialized food that takes into account changes in the body of the pets in old age. The concept is based on the eastern philosophy of WABI-SABI, and it inspires and creates a healthy attitude towards age, referring to something natural, natural, without claiming steroidal unhealthy activity. The Aidendics is based on the principles of the WABI-SABI, and the aesthetics of the brand are born in simplicity and natural imperfections. A natural palette and a manual approach shapes integrity by singling out the product among industrial solutions. That’s how we stress the value of brands and build confidence in the audience.

== sync, corrected by elderman == @elder_man == sync, corrected by elderman == @elder_man Ki is nothing but a life force that is alive.

The handmade pictures make the emotional accent of the brand: they transmit life, lungs, and add character to the product. They make the identical look more human and reminiscent. In the stern line, we drew three different breeds of dogs to visually simplify the owner’s navigation.




Art Director and Strategy: Artem Novikov, Picture: Artem Novikov, Design: Artem Novikov, Project curator: Olga Prokhorova 3D Visualization: Dmitri Savelev