ICHI — магазин, который покажет, что такое мода по-японски. Кимоно, хаори, юкаты — все это можно найти у нас. Большой ассортимент одежды, ткани для которой поступают прямиком из страны Восходящего солнца. Есть возможность сделать собственный заказ, с которым вам помогут наши опытные стилисты.
いち [ichi] — с японского «один».
Целевая аудитория — Мужчины и женщины от 18 до 40 лет, имеющие большой доход и интересующиеся модой
Основная эстетика проекта — соединение традиционной и современной Японии.
Все дальнейшие изображения были сгенерированы с помощью модели Sora Images.
Айдентика
Сначала, с помощью Deepseek, была придумана концепция айдентики.
- Цветовая палитра
Чёрный (#000000) — элегантность, роскошь
Белый (#FFFFFF) — чистота, простота
Тёмно-красный (#6D2E2E) — отсылка к японскому лаку и традиционным элементам
Серый (#2F2F2F) — нейтральный фон
- Типографика
Основной шрифт (латиница):
Satoshi (или Helvetica Neue) — современный гротеск, нейтральный и читаемый
Alfa Slab One (для акцентов) — если нужен контраст
Для японских надписей:
Hiragino Mincho / Noto Sans JP — элегантные и читаемые варианты
- Логотип
Надпись ICHI строгим шрифтом (можно с небольшим наклоном, как кисть в каллиграфии)
Рядом или внутри — стилизованный символ 「一」 (иероглиф «один») или 円 (эн, символ иены/круга)
Логотип и плакаты
promt:
Style: Minimalist Japanese luxury, elegant, high-end fashion, subtle cultural references Key Elements: Text: «ICHI» (clean, modern typography, optional Japanese character «一» or «いち»). Symbolism: Folded kimono silhouette / ink brush stroke / abstract seigaiha (wave pattern) / minimalist sun (as in Japanese flag). Color Palette: Black, white, deep red (#8B0000), optional gold accents. Mood: Sophisticated, timeless, premium, cultural but not overly literal. Visual References (add if possible): Japanese calligraphy Luxury fashion logos (e.g. Yohji Yamamoto, Comme des Garçons) Wabi-sabi aesthetics (imperfect beauty) Kimono fabric textures. Technical Details: Format: Vector-style, scalable, monochrome-friendly. Background: Transparent or solid black/white. Avoid: Clutter, clichés (cherry blossoms, anime style), excessive details
Затем попросила убрать кимоно и солнце, получился минималистичный подходящий вариант.
promt:
Abstract geometric poster for ICHI, where a kimono’s sleeve dissolves into a grid of thin black lines and negative space. The composition is asymmetrical, with the word 'ICHI' integrated into the lines as if part of the design. Monochrome, with one small red accent (a dot or broken line). Inspired by 1980s Japanese graphic design, retro-futuristic, vector-like precision, real-life mockup
Typography-driven poster for ICHI, where the word 'いち' (ichi) is rendered in massive, fragmented black ink strokes, occupying 80% of the frame. Behind it, barely visible, a translucent kimono pattern emerges. Tiny English subtext: 'Fashion as a ritual.' Color: Black and warm white, with a handmade paper texture. Inspired by Japanese book design, real-life mockup
Пространство и носители
promt:
Modern minimalist Japanese fashion store exterior, featuring a light gray-beige concrete facade with expansive floor-to-ceiling windows. The structure is geometric and low, with clean horizontal lines and a flat roof. A recessed entrance with a sliding black steel door, subtly framed by a narrow band of textured stone. The 'ICHI' logo is discreetly placed in thin black typography next to the door. Large windows reveal a curated interior with floating kimono displays and soft linen curtains. The surroundings include minimalist landscaping—smooth pebbles, a single sculptural tree (like a pruned pine), and a shadow line from overhead sun. Daylight atmosphere, soft shadows, hyper-realistic 8K rendering, inspired by Tadao Ando but lighter.
promt:
Fitting room area in ICHI store, a semi-private space with beige curtains and full-length mirrors framed in black steel. The floor is slightly elevated with smooth oak wood, contrasting the concrete. A single fabric sample hangs on a magnetic panel next to the mirror, lit by a pinpoint spotlight. The atmosphere is serene, almost meditative—no visible clothing racks, just one kimono on a sculptural hanger. Hyper-realistic, light tonal range, Hasselblad-style photography
promt left picture:
A minimalist modern kimono by ICHI, crafted from heavyweight black cotton with subtle texture. The silhouette is slightly oversized, with clean rectangular lines and no visible patterns—only a single off-white stitch running along the collar. Folded neatly on a pale marble surface, one sleeve elegantly draped to show the interior’s hidden crimson lining. Shot in natural light, hyper-detailed fabric close-up, muted tones, 8K
promt right picture:
A minimalist modern kimono by ICHI, crafted from heavyweight black cotton with subtle texture. The silhouette is slightly oversized, with clean rectangular lines and no visible patterns—only a single off-white stitch running along the collar. Folded neatly on a pale marble surface, one sleeve elegantly draped to show the interior’s hidden crimson lining. Shot in natural light, hyper-detailed fabric close-up, muted tones, 8K
promt left picture:
Luxury kimono packaging by ICHI: A rigid matte black box with a magnetic closure, its lid slightly recessed. The only branding is a debossed ‘ICHI’ logo in sans-serif on one corner. Inside, the kimono is folded with precision, wrapped in textured rice paper the color of unbleached cotton. A thin black ribbon ties it closed, with a small metal charm (a single Japanese character: ‘一’). Shot from above, minimalist composition, 8K
