Описание
«Культура» — это городской огород, созданный для тех, кто ищет новый способ отдыха и восстановления. Место, где можно отдохнуть от умственной нагрузки и провести время на свежем воздухе, выращивая свежие овощи, фрукты, ягоды и цветы круглый год. Это пространство для молодых людей, которые ценят природу, стремятся сбалансировать городской ритм с природным отдыхом и развивать новые навыки.
Оригинальный проект
Инструменты
Midjourney — генерация изображений; DeepL — переводчик для составления промпта; CLIP Interrogator — составление нужного промпта по изображению; Adobe Color — определение цветовой палитры; MyFonts — выявление шрифта.
Все изображения были сгенерированы в Midjourney. Промпты для генерации я писала в коллаборации с Chat GPT и DeepL. Для получения серии похожих изображений, я загружала в Midjourney примеры фотографий, которые задавали единый стиль. В сложных ситуациях, когда картинки на экране и в моей голове сильно различались, я обращалась за помощью к CLIP Interrogator, который формировал описания для референсов из Pinterest.
Новая метафора
Первым шагом я сгенерировала в Chat GPT новую метафору для визуального стиля:
«Айдентика городского огорода „Культура“ строится на метафоре „оазиса для ума“ и „перезагрузки в ритме природы“. Это пространство для восстановления и отдыха, где свежий воздух и природа помогают сбавить темп и обновить мысли. Дизайн сочетает природные и современные материалы: прозрачное стекло символизирует открытость и связь с миром, а древесина — уют и природную теплоту.
Цветовая палитра выдержана в естественных оттенках: зелёный для свежести, коричневый для связи с землёй, тёплый оранжевый напоминает солнечный свет. Мягкое освещение создаёт атмосферу уюта и покоя, воплощая идею „зелёного укрытия“ для отдыха. Фирменный стиль опирается на плавные, органичные формы, подчёркивая природные мотивы. „Культура“ становится не просто огородом, а пространством для роста и живой связи с природой в центре города».
Айдентика
Варианты логотипа (1-3)
Minimalist logo with a raised garden bed, plants growing from it, with smooth lines, natural textures, and fresh colors like green, yellow, and earthy brown;
Minimalist logo for «KULTURA» with a raised garden bed, plants growing from it, with smooth lines, natural textures. Black color;
Minimalist logo for «culture» featuring a single plant, such as a tomato or flower, in a simple and clean design with clear lines. Black with accent color like orange on a white background. Modern, fresh, and vibrant design, emphasizing the simplicity and beauty of nature.
С помощью Adobe color подобрала цветовую палитру для фирстиля
На сайте MyFonts определила шрифт похожий на тот, который генерировался на логотипах — Aqum 2 Sans Serif Font Familiy
Плакаты
За идеями для плакатов я обратилась к Chat GPT, закинув в него до этого концепцию проекта. Из его вариантов я выбрала две серии: первая «акцентирована на природе и спокойствии внутри городского огорода», а вторая «подчеркивает концепцию огорода как оазиса внутри городского окружения».
Первая серия плакатов (4-5)
Promotional poster for an urban garden space showing a tranquil scene with lush green plants, wooden garden beds, and warm sunlight. The poster uses a natural color palette of greens, browns, and soft yellows, evoking relaxation and harmony with nature. The background showcases a hint of city skyline, contrasting with the peaceful garden;
Modern, vibrant poster for 'Культура, ' an urban garden designed for young people seeking a break from mental work. The poster shows a lively urban oasis with young adults tending to plants, relaxing among greenery, and enjoying fresh air. The tagline 'Твой новый досуг' is prominently displayed, in fresh, youthful colors like greens and warm yellows. The overall vibe is refreshing, inviting, and connected to nature.
Для генераций использовался референсный постер
Вторая серия плакатов (6-9)
An illustration of an oasis with blooming plants and trees surrounded by city buildings, calm shades of green and blue, smooth lines, soft lighting, hand-drawn texture in the style of a Seasons of Life magazine cover, urban oasis concept, refreshing and calming;
An illustration of a person sitting on grass in an urban garden, surrounded by plants and flowers, in a relaxed pose, with a city skyline silhouette in the back, soft pastel colors, gentle lines, Seasons of Life magazine cove styler, peaceful mood;
An illustration of an oasis with blooming plants and trees surrounded by city buildings, calm shades of green and blue, smooth lines, soft lighting, hand-drawn texture in the style of a Seasons of Life magazine cover, urban oasis concept, refreshing and calming;
A large hand gently holding a small seedling, with a city skyline softly visible in the background, symbolizing care and new growth in an urban setting, earthy tones with hand-drawn texture, soft and inviting style, warm retro-inspired poster.
Для генераций использовался референсный постер
Пространство
Для генерации пространства я закинула в Chat GPT фото интерьера в природном стиле и попросила на его основе написать промпт для здания городского огорода, которое подчеркнёт контраст между зелёным, природным зданием на переднем плане и городским ландшафтом на заднем.
Экстерьер городского огорода (10)
- A photo of a full size modern urban building designed with large glass windows and green walls covered in plants, blending a contemporary style with natural elements. The building stands out in the cityscape with a warm wooden exterior, lush greenery on balconies and rooftops, and a greenhouse-like aesthetic. It is in the form of an arc. Behind the building, tall, gray city apartment buildings provide a stark contrast, highlighting 'Культура' as a vibrant, eco-friendly oasis within the urban environment. The architecture combines sustainability with a welcoming atmosphere, inviting people to experience nature in the city. Near the front door there are flower beds.
Чтобы показать здание изнутри, я разделила пространство на зоны: холл для мероприятий и мастер-классов, огородные грядки, кафе, витрина с местной продукцией, касса и стенд с информацией об экологии.
Затем Сhat Gpt сгенерировал промпты для интерьера, основываясь на получившемся здании, которые отразили природно-урбанистическую концепцию помещения.
Интерьер городского огорода (11-13)
- Interior view of an urban garden center with beautifully arranged raised garden beds made from rustic wood and neatly organized in rows, each filled with vibrant greens, tomatoes, and colorful flowers. Sunlight streams in from a glass ceiling, casting a warm glow over the plants. The background shows cityscape elements visible through large windows, blending urban life with nature. A pathway allows visitors to walk between the beds, giving a sense of tranquility and connection to nature within the city;
- Front-facing view of a cozy cashier area inside an urban garden center, with a wooden countertop decorated with small potted plants, hanging greenery, and fresh garden produce. The cash register is minimalistic, surrounded by nature-inspired decor. The ambiance combines earthy tones with modern urban design, giving eco-friendly vibe to the checkout space;
- Interior of an urban garden center with rows of wooden shelves stocked with gardening tools, pots, seed packets, and fertilizers. Plants are placed in between products, creating a harmonious mix of greenery and garden essentials. The shelves are natural wood, blending seamlessly with the fresh, vibrant atmosphere.
Интерьер городского огорода (14-16)
Interior view of a workshop area in an urban garden center, with long wooden tables, stools, and gardening tools set up for classes. Surrounding the tables are pots with lush plants and gardening supplies. The space is inviting and practical, designed for hands-on gardening workshops and decorated with greenery to enhance the learning experience in a sustainable, community-focused environment;
Interior view of an educational corner in an urban garden center, featuring informational posters, interactive panels, and small plant models. This eco-learning area explains ecology and sustainable gardening practices, with a focus on urban agriculture. Designed with modern, clean lines and green accents, the space invites visitors to explore the importance of urban gardening;
Interior of a cozy relaxation area inside an urban garden center, with comfortable chairs, small tables, and potted plants creating a lush atmosphere. Visitors are relaxing with herbal teas, surrounded by greenery. The space combines elements of an eco-café with a city garden, using natural wood and soft lighting for a warm, nature-inspired ambiance.
Сайт
Варианты главной страницы сайта (17-18)
A web page for an urban garden featuring guides on urban gardening, sustainable practices, and indoor plant care. The web page has a modern design with warm orange, green and earthy tones and botanical illustrations. The display encourages customers to learn more about sustainable urban gardening;
A web page for an urban garden featuring guides on urban gardening, sustainable practices, and indoor plant care. The web page has a modern design with juicy orange, warm green and earthy tones and botanical illustrations. The web page shows the main page. The display encourages customers to learn more about sustainable urban gardening.
Для генераций второй страницы использовался референс
Продукция
Варианты упаковки (19-20)
Small, urban gardening kit containing everything needed to grow herbs like basil, mint, and parsley indoors. Each kit is neatly packaged with a small planter, soil, seeds, and illustrated instructions. The packaging has a fresh, eco-friendly design with earthy colors and botanical illustrations, inviting city dwellers to grow their own herbs at home. The setup is simple yet stylish, fitting for a modern urban lifestyle. Yellow, light green amd orange colors;
Create packaging for a fertilizer for the urban garden 'Kultura' with a nature-inspired aesthetic. Incorporate organic shapes, flowing lines, and elements like plants and sunrays. Use a color palette of green, brown, and yellow to symbolize freshness, earth connection, and sunlight. The packaging should reflect sustainability and harmony with nature, featuring natural materials and a calming, eco-friendly design.
Для генерации первой упаковки я загружала в mj два референса: первый и второй
Семена растений (21)
- Selection of seed packets neatly arranged in a small rack, showcasing different varieties like cherry tomatoes, peppers, herbs, and flowers, each packet illustrated with vibrant images of the plant it will grow into. The packaging has a minimalist yet eye-catching design, with colorful graphics and eco-friendly branding. The display is set up against a natural wooden background, blending urban and nature-inspired elements.
Для генерации использовала референс.
Прочные сумки, чтобы унести всё, что вырастили (22-23)
a naturalist bag with the word «Culture» filled with vegetables, photo in style of tyler mitchell, award — winning brand agency, unnatural shapes, inspired by Ian Hamilton Finlay, images on the sales website, super natural, anna forsterling, genetically engineered, neoplasticism, by Jessie Newbery;
modern trendy bag made from organic cloth filled with flowers, photo in style of tyler mitchell, award — winning brand agency, unnatural shapes, inspired by Ian Hamilton Finlay, images on the sales website, super natural, anna forsterling, genetically engineered, neoplasticism, by Jessie Newbery.
CLIP Interrogator помог составить подходящий промпт по референсу.
Садовая книга (24-27)
A book featuring guides and booklets on urban gardening, sustainable practices, and indoor plant care. Book has a modern cover showing botanical abstract illustartions. The display encourages customers to learn more about sustainable urban gardening. The book is lying on the nature texture;
A small book featuring guides and booklets on urban gardening, sustainable practices, and indoor plant care. Book has a modern cover with earthy tones and botanical illustrations. The display encourages customers to learn more about sustainable urban gardening;
An open book featuring schemes, guides and booklets on urban gardening, sustainable practices, and indoor plant care. The display encourages customers to learn more about sustainable urban gardening. The book is lying on the nature texture. Orange accent details;
An open book featuring schemes, guides and booklets on urban gardening, sustainable practices, and indoor plant care. The display encourages customers to learn more about sustainable urban gardening. The book is lying on the moss texture. Orange accent details. The cover is green.
Значки в стиле логотипа (28)
- Design a stylish pin for merchandise from the urban garden 'Kultura', symbolizing an 'oasis for the mind'. Use organic shapes, flowing lines, and plant elements like leaves and flowers, alongside symbols of growth and freshness. The color palette should be green, brown, and yellow. The design should be minimalist, modern, and appealing to a young audience& The pin should be show on a cloth.
Генерила на основе логотипа.
Рабочие рубашки и фартуки (29-31)
29-30. Design attire for workers at the urban garden 'Kultura' that is comfortable, modern, and connected to nature. Use natural fabrics in warm shades of green, brown, and yellow to evoke harmony with nature. The uniform should feature elements inspired by plants--smooth lines and simple organic shapes. The design should also include a subtle logo or symbol of the garden. The focus is on comfort and functionality for outdoor work;
- Display of eco-friendly gardening aprons made from natural fabrics like linen and cotton, in earthy colors such as olive green, beige, and dark brown. Each apron has large pockets for tools and seeds, and is designed for both style and functionality. The aprons are hung on a wooden rack, creating an inviting, rustic aesthetic that complements the urban garden atmosphere.
