А что такое искусственный интеллект в дизайне? Это инструмент, способный не просто дополнить, а иногда даже заново осмыслить привычное. Эта работа — попытка проверить, на что он способен. Мной был взят проект из первого курса, четвертого модуля про селективный секонд-хенд «CULT». Зачем? Хотелось посмотреть, что будет, если дать машине немного свободы: поменять стиль, добавить деталей. Что вышло? Судить не мне. Но, кажется, получилось что-то новое.
Страх осуждения, непринятия, непонимания. Все это — типичные мысли среднестатистического человека. Можно остаться с этими установками и продолжать жить свою серую и рутинную жизнь, а можно выбрать иной путь — путь к истинному себе. «Cult» — не просто секонд-хенд. «Cult» — это место, где рождается твое настоящее «Я». Стань тем, кем всегда хотел. А мы тебе с этим поможем.
О проекте.
постеры, где ранее использовалось AI (ideogram)
CULT глазами AI.
Итак, сначала я решила немного изменить предыдущий проект и расширить CULT до собственного пошива одежды, теперь это и селективный секонд-хенд, и самостоятельный уникальный бренд. Основная концепция — бунтарство. Шаг против общепринятой моды. Некая новая история. Поэтому за основу был взят прием рукописных элементов (как у логотипа, к примеру). Палитра очевидная: красный и черный, так как эти цвета создают хороший контраст и передают общий смысл проекта.
Для создания проекта я пользовалась этими сервисами искусственного интеллекта:
- recraft.ai — логотип, промо-материалы, одежда, документация и бирки.
- leonardo.ai — здание, концепции фотосъемок, одежда на моделях.
- ideogram — несколько постеров
- DALL-E — несколько мокапов
recraft.ai
logo promt: Handwritten rebellious logo design for a selective second-hand brand named 'CULT', created with sweeping, bold, and messy brushstrokes. The text appears to be written with red paint, featuring a rough, grungy, and unpolished aesthetic. The style is aggressive, edgy, and dynamic, resembling a spontaneous hand-drawn graffiti-like signature. The background is solid black, emphasizing the contrast with the vivid red paint. The brushstrokes are dramatic and wild, with sharp curves and splashes, giving a rebellious and artistic underground vibe. The logo should be high-quality, modern, and expressive, similar to experimental calligraphy or street art but maintaining legibility.
Здание.
Почему здание такое большое? Потому что оно совместило в себе и производственный цех одежды бренда, и офис компании, и торговую площадку.
Promt: Design a modern brutalist concrete building for a selective second-hand store in a vast, deserted landscape. The architecture features sharp angles, heavy overhangs, and stacked blocks, with large floor-to-ceiling windows framed by white curtains. A prominent 'CULT' sign is displayed on the building. The environment is minimal and barren, with fog or dust enhancing an eerie, isolated mood. The palette is gray with subtle black and red accents, combining dystopian, avant-garde, and rebellious aesthetics for a cinematic and powerful atmosphere.
leonardo.ai
leonardo.ai
leonardo.ai
Интерьер.
Promt: Design an interior for a selective second-hand store with a brutalist-luxurious aesthetic. Features include raw concrete walls, vintage red carpets, high stone shelves, and an industrial vibe. A statement vintage chandelier and large mirrors enhance depth and elegance. The layout blends brutalism and vintage, with muted tones of black, gray, and deep red. The monumental, geometric architecture evokes a dystopian, cinematic mood, inspired by Maison Margiela’s edgy style.
leonardo.ai
leonardo.ai
leonardo.ai
Изображения продукта (одежды).
promt woman: a model skinny and high girl wearing largest dress, portrait, with a sky background, in a 90s style with a grain film and a Y2K aesthetic, the setting is outdoors at dusk, The background is foggy, there are no people, and she’s standing next to large factory buildings, her posture suggests confidence or nonchalance, interesting angle, surreal quality, in the style of Tim Walker, canon prima super 105u, style raw, stylize 1000, personalize r74pnop promt men: the man is dressed in an oversized classic suit and patent leather shoes. clothing style like Maison Margela. Asian man, thin and tall, portrait, with a sky background, in a 90s style with a grain film and a Y2K aesthetic, the setting is outdoors at dusk, The background is foggy, there are no people, and he’s standing next to large factory buildings, his posture suggests confidence or nonchalance, interesting angle, surreal quality, in the style of Tim Walker, canon prima super 105u, style raw, stylize 1000, personalize r74pnop
коллекция классической одежды на моделях leonardo.ai
promt: An oversized red blazer in the style of Maison Margiela, featuring raw, torn edges on the sleeves. The blazer is layered with a large, bold belt over it, adding an industrial and rebellious touch. The jacket is adorned with numerous safety pins, giving it a deconstructed, avant-garde feel. The blazer is displayed on a mannequin inside a partially ruined brutalist building, with exposed concrete and industrial elements, enhancing the raw, edgy aesthetic of the garment.
recraft.ai
leonardo.ai
Мерч.
/bag promt: A beige crumpled tote bag lies casually on a brown leather sofa. The bag has a hand-written red logo that says «cult». Below the logo is small text. film grain /entrance promt: the entrance to the cloth store, in the middle of which is a white logo «cult» written by hand. At the bottom of the logo is the number «24/7» which indicates the opening hours. the entrance is glass, behind it through the glass you can see the interior of the store itself, stone or wood. t-shirt promt: the girl is standing with her back to us, in a white oversized T-shirt, on which on the bag there is a red logo «cult» written by hand. just below the logo there is a red smiling smiley without a fill only with a red careless outline. film grain
leonardo.ai
/ вход в магазин, к примеру это может быть одна из точек магазина leonardo.ai
leonardo.ai
Промо-материалы.
poster promt: Poster for the clothing brand «CULT» in the style of realism. The poster shows a close-up of a jacket covered with pins and various fabrics. Behind the jacket are huge letters of the CULT logo, which in turn is written in red paint. The poster is printed on high-quality paper with the CULT logo, text sentences about our company and clothing, as well as a small QR code at the very bottom of the side. mockup: create a mockup for a horizontal poster on a stone urban background with a foggy atmosphere
mockup — DALL-E poster — recraft.ai
recraft.ai
recraft.ai
promt: maison margela tabi boots on a black background, in the style of monochromatic sculptor, bone, detailed botanic studies, voigtlander heliar 15 mm f/4.5, museum gallery dioramas, twisted branches, detailed miniatures mockup: create a mockup for a horizontal poster on a stone urban background with a foggy atmosphere
poster — ideogram mockup — dall-e
ideogram
poster mockup promt: Mockup of a ¾ poster with a brutalist background. In the background, a ruined building with rough, industrial forms and concrete structures. The surroundings are empty and desolate, shrouded in thick fog, creating a sense of solitude and abandonment. The atmosphere is grim and abstract, reflecting the coldness and harshness of an urban landscape. The mockup should be designed so that the poster looks harmonious against this background but contrasts with the overall atmosphere
mockup: dall-e poster: recraft.ai
poster: Poster for the clothing brand «CULT» in the style of realism. The poster shows a close-up of a jacket covered with pins and various fabrics. Behind the jacket are huge letters of the CULT logo, which in turn is written in red paint. The poster is printed on high-quality paper with the CULT logo, text sentences about our company and clothing, as well as a small QR code at the very bottom of the side. film grain
leonardo.ai (доп. обработка в figma, красные полутона)
promt: create printed documentation: a contract, an envelope, business cards on a white background for the clothing brand «CULT» in the style of realism. are huge letters of the CULT logo, which in turn is written in red paint. is printed on high-quality paper with the CULT logo, text sentences about our company and clothing, as well as a small QR code at the very bottom of the side.
документация recraft.ai
mockup: recraft.ai banner: leonardo.ai
Ссылки на используемые ресурсы
Recraft.ai — https://www.recraft.ai Leonardo.ai — https://leonardo.ai/ Ideogram — https://ideogram.ai/t/explore DALL-E — https://openai.com/index/dall-e-3/
