
https://portfolio.hse.ru/Project/191642
Концепция
Базируясь на ДНК бренда Скиапарелли, почерке Роузберри и философских подтекстах в его коллекциях, автор выходит на концепцию современной философии, которая ставит человека в одну линейку со всем остальным в мире. Она напоминает ему, что он не центр вселенной. При этом гиперверие подталкивает человека по-другому взглянуть на время и реальность, воображать что-то новое. Проект посвящен единению человека с природой.

проект Schiaparelli DNA 2023.


проект Schiaparelli DNA 2023.


проект Schiaparelli DNA 2023.
В проекте представлены вещи на тему сюрреализма и природы. Автором были созданы юбка из коры дерева и шлейфом с имитацией корней, прозрачный топ с золотыми сосками — листьями, воротник с листьями и насекомыми, серьги ухо и губы, браслет глаз с веточкой, туфли с корой и насекомым.
Проект NADY сгенерирован при помощи Midjourney. Автор представляет бренд одежды, где человек и природа становятся одним целым. В работе можно увидеть позиции бренда, его айдентику, доставку, бутик, промо-объекты и кампейн.
Позиции


dresses on the runway.
/hyper realistic clothes made of dark tree bark in the style of the Schiaparelli brand under the direction of Roseberry in the style of surrealism. The concept of clothing is the unity of man with nature. Clothes is on the woman model. She is walking dawn the runway on the paris haut couture fashion week. Look should be very detailed and haute couture with surreal gold elements.


ring and broosh
/a hyper realistic gold huge finger ring in the form of an eye of David, where the branches of the tree are very harmoniously embedded in the place of the folds of the eyelid and eyelashes in which the branches of a tree are very harmoniously embedded. the ring is very wide and large, without small details, it is immeasurably large for a finger. put the ring on a special cone made of dark velvet on a dark velvet background. The ring is made in the style of the Schiaparelli brand. It stands as if in a showcase.
/hyper realistic photo of a golden surreal brooch. It looks like hyper realistic human face lying on an anthurium petal. The brooch lies on dark velvet. It is made in the style of the Schiaparelli brand.
bag
/a hyper realistic photo of a surreal bag in the form of golden human ribs. They are the frame of a bag, inside of which lies a bag of green moss. The handle of the bag is a real thick tree branch. The bag stands on a glass stand as if in an expensive store.
shoes
/hyper realistic photo of women’s high-heeled shoes made of dark brown tree bark. instead of each heel of the shoe there is a golden human finger. Both shoes are shot on the women’s feet, as if they are walking dawn the white floor.
Доставка
deliver
/hyper realistic photo of a real dragonfly made of gold and looks like she’s a deliveryman and she carries fashion purchases.
Пространство
window display
/hyper realistic photo of billboard. billboard depicting a fashion campaign photo for a surrealistic clothing brand with some nature elements. The billboard says «NADY» in thin gold letters. color palette is green brown beige gold.
store
store
store
store
/a surreal store where fashion connects with nature. The floor is made of moss, instead of rails there are golden branches of trees on which clothes hang. The shelves are carved right into the wall, there are bags and shoes there, there are a few leaves on the wall. The store is modern, but there is a lot of nature in it.
Айдентика




