Описание
Terra Tropica — бренд тропической выпечки, построенный вокруг ярких вкусов, тёплой атмосферы и ощущения вечного лета. Основу линейки составляют десерты и выпечка с манго, маракуйей, кокосом, лаймом и другими тропическими ингредиентами.
В рамках редизайна учебный проект пекарни был развит до полноценного стартапа с собственной продуктовой линейкой, упаковкой, мерчем, рекламной кампанией и пространством. Новая айдентика сочетает кремовые и терракотовые оттенки, выразительную типографику, знак восходящего солнца и тропические графические мотивы. Визуальный язык строится на сочетании реалистичной предметной съёмки с более условными, почти плакатными образами моря, солнца, архитектуры и растительности.
Айдентика
Prompt: Minimalist Terra Tropica Bakery logo with a rising sun above a horizontal line, elegant serif typography, terracotta color, transparent background
Prompt: Minimal typography system for Terra Tropica Bakery on a clean white background: elegant terracotta serif as the primary typeface and modern terracotta sans-serif as the secondary typeface. Show large «Aa» samples, uppercase and lowercase alphabets, numerals, thin divider lines, and small labels. Refined editorial layout, warm Mediterranean-tropical branding, minimal and clean composition.
Prompt: Terra Tropica color palette with five rectangular swatches: warm cream, terracotta red, deep green, sea blue, and mango yellow.
Пространство
Prompts:
Realistic Terra Tropica bakery interior by the sea, cream and terracotta surfaces, arches, tropical plants, warm sunlight, mango pastry and drink on the table, horizontal 4:3 composition.Realistic Terra Tropica Bakery exterior by the sea, cream stucco walls, large terracotta arch, wooden windows, tropical plants and outdoor terrace, Mediterranean architecture, warm sunlight, horizontal 4:3 composition.Realistic Terra Tropica Bakery interior with a tropical pastry display, cream walls, terracotta counter, rattan lamps, tropical plants and sea view through an arch, warm sunlight, horizontal 4:3 composition.
Плакаты
Prompts:
Terra Tropica advertising poster featuring a mango pastry in front of a huge setting sun and the sea, tropical leaves around the frame, cream and terracotta architecture, large «BITE THE SUN» headline, retro editorial aesthetic.Conceptual Terra Tropica poster with a mango pastry breaking through a terracotta wall, flying plaster fragments, tropical leaves, an arch overlooking the sea, and the large headline «BREAK THE ROUTINE».Realistic Terra Tropica poster mockup inside the bakery, framed poster on a cream wall, terracotta furniture, tropical plants, pastry and drink on the table, warm sunlight and natural shadows.Realistic Terra Tropica advertising poster displayed inside the bakery, large wooden frame, cream and terracotta interior, branded packaging on shelves, tropical plants and sea view, warm daylight.
Prompts:
Surreal Terra Tropica advertising key visual with an oversized mango pastry transformed into a small tropical island surrounded by turquoise sea, Mediterranean arches, palm trees and coastal architecture. Large setting sun in the background, cream and terracotta palette, dreamy but realistic advertising aesthetic, headline «TROPICS INSIDE», horizontal 4:3 composition.Terra Tropica key visual with a mango and passion fruit pastry on a stone pedestal, framed by tropical leaves and terracotta arches overlooking the sea at sunset. Warm golden light, cream and terracotta palette, realistic food photography, Mediterranean tropical atmosphere, horizontal 4:3 composition.Top-view Terra Tropica key visual featuring five tropical pastries with different flavours: mango, passion fruit, guava, coconut and lime. Fresh fruit and tropical leaves arranged around them, cream stone surface, warm sunlight, terracotta accents, realistic editorial food photography, horizontal 4:3 composition.
Рекламные брошюры
Prompt:
Realistic horizontal 4:3 mockup featuring three Terra Tropica promotional brochures arranged on a warm cream stone surface. Each brochure uses the brand’s tropical Mediterranean visual language with terracotta red, cream, sea blue and mango yellow, featuring mango pastries, tropical fruit, palm leaves, arches, ocean views and sunset light. Warm natural shadows, premium editorial product photography, cohesive branding, realistic paper texture and print finish.
Упаковка
