ALTR

Мой прошлый проект MORPH — бар, где каждый может выпустить внутренний мир наружу и, выпив вкусные напитки, пообщаться со своим альтер эго (двойником) как с реальным человеком.

В новом проекте я сохранила тему двойников. , но перенесла её в мир моды и самовыражения. ALTR — бренд очков, которые помогают человеку раскрыть альтернативную версию себя, выйти за рамки привычного образа и показать окружающим свою другую сторону. Если MORPH позволял встретиться со своим альтер эго в пространстве бара, то ALTR даёт возможность выразить его через внешний вид и собственный стиль.

ALTR — экспериментальный футуристический бренд очков, исследующий изменчивость человеческой личности через оптику и визуальные образы.

Мы привыкли воспринимать себя как что-то постоянное, но каждый день примеряем разные роли, испытываем противоречивые эмоции и открываем новые стороны собственного характера.

ALTR предлагает не выбирать одну версию себя.

Каждая модель очков — это отдельное альтер эго, визуальное воплощение определённого эмоционального состояния. Форма оправы, характер линий, цвет линз и отражающие поверхности становятся инструментами перевоплощения.

A high-end futuristic product photograph of avant-garde ALTR sunglasses on a glossy black surface against a pure black background. Iridescent transparent frames with purple, blue, green, and silver reflections, sharp metallic spikes, delicate hanging chains, and faceted crystal charms. Dark tinted lenses with violet highlights. Symmetrical front-facing composition, dramatic studio lighting, intricate details, subtle dim reflection, cyberpunk luxury fashion aesthetic, photorealistic, wide horizontal format.

A premium futuristic eyewear product photography scene on a clean white studio surface. Bold angular sunglasses with deep translucent red rectangular lenses, glossy black and chrome frames, sharp metallic spikes, delicate hanging chains, and gothic-inspired silver ornaments. Beside them, an open matte-black luxury presentation box displays an iridescent purple-and-lime logo, a bright lime-green microfiber cleaning cloth, and a black protective pouch with matching branding. Sculptural shadows, realistic materials, crisp studio lighting, avant-garde luxury fashion campaign, wide horizontal composition.

A photorealistic cyberpunk street-fashion portrait of a mysterious young woman with long black hair wearing futuristic round sunglasses with dark purple lenses and sharp metallic spike details. She wears a glossy black leather jacket with silver hardware and statement jewelry. Behind her, a futuristic Tokyo street glows with red neon signs, purple billboards, Japanese lanterns, and wet pavement reflecting colorful lights. Cinematic atmosphere, deep shadows, dramatic red and violet lighting, luxury sci-fi fashion campaign, highly detailed, wide horizontal composition.

An ultra-realistic macro product photograph of a futuristic golden eyeglass lens with intricate chrome filigree, sharp sculptural metallic spikes, delicate dangling chains, and elegant star-shaped metal details. Rich amber-gold tinted glass, highly polished silver and gold reflections, luxurious avant-garde jewelry design. Pure white seamless background, bright professional studio lighting, crisp reflections, extreme detail, premium fashion editorial photography, wide horizontal composition.

A cinematic cyberpunk fashion photograph of a stylish young woman with long black hair taking a selfie with a black smartphone. She wears futuristic narrow sunglasses with sharp, spiked chrome frames, reflective purple lenses, and subtle iridescent green highlights. Glossy black outfit, dark lipstick, multiple silver piercings, confident expression. Vibrant magenta, violet, and electric red LED lights illuminate the futuristic urban background. Photorealistic skin, dramatic lighting, high-end alternative fashion editorial, close-up portrait, horizontal composition.

Create a premium horizontal product photograph for ALTR, an experimental futuristic eyewear brand. Display three black merchandise items against a clean white background: an oversized black T-shirt with the ALTR logo in glossy purple and neon lime, a black cap featuring a graphic illustration of futuristic sunglasses, and a set of branded stickers. Use bold typography, subtle metallic details, and vivid purple and neon green accents. Clean studio lighting, realistic fabric textures, balanced composition, high-end fashion campaign aesthetic, sharp focus, photorealistic.

Design a striking futuristic retail space for ALTR, an experimental eyewear brand exploring multiple identities. Feature sculptural eyewear displays, a sleek metallic reception desk, mirrored surfaces, geometric architecture, and dramatic integrated lighting. Use black, silver, electric purple, and neon lime accents. Place the original ALTR logo prominently on the main wall, preserving its distinctive liquid chrome typography. Cyberpunk-inspired atmosphere, premium materials, immersive spatial design, realistic architectural photography, cinematic lighting, sophisticated rather than cluttered, wide horizontal composition.

Create a sophisticated futuristic advertising campaign for ALTR eyewear, displayed across three large digital screens in a contemporary metro station. Each screen features a distinct campaign visual: sculptural metallic sunglasses, an Asian female fashion model wearing sharp avant-garde eyewear, and an extreme close-up of unconventional geometric frames. Give every pair a different silhouette and color, including red, pink, blue, purple, and neon lime. Use the original ALTR liquid chrome logo with purple and neon lime reflections. High-fashion editorial photography, cyberpunk atmosphere, realistic reflections, premium visual storytelling, cohesive art direction, wide horizontal composition.

A horizontal, distressed cyberpunk fashion poster pasted onto a weathered concrete wall in a dark urban alley. The black paper is torn, wrinkled, cracked, and peeling at the edges. Large glossy, liquid-chrome «ALTR» lettering glows in purple and neon green. On the right, a mysterious young woman with long black hair, dark lipstick, silver piercings, and futuristic spiked purple sunglasses looks upward in a three-quarter profile. She wears a shiny black jacket. Minimal futuristic typography reads «DIFFERENT VERSIONS OF YOU, ” „EYEWEAR COLLECTION 2026, ” and „SAME YOU DIFFERENT PERSPECTIVE.“ Moody purple neon lighting, subtle green highlights, gritty textures, realistic paper folds, cinematic street photography, high-fashion editorial aesthetic, ultra-detailed, wide landscape composition.

A futuristic fashion magazine cover for ALTR eyewear, featuring a mysterious woman with long black hair, wearing avant-garde iridescent sunglasses with sharp crystal spikes and purple-green reflections. Glossy black outfit, dramatic makeup, dark plum lips, metallic earrings. Large liquid-chrome ALTR logo at the top, glowing purple and neon green accents, high-contrast editorial lighting, cyberpunk luxury aesthetic, photorealistic skin texture, intricate details, bold composition, premium alternative fashion campaign.