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ArtRandevu

PROTECT STATUS: not protected
This project is a student project at the School of Design or a research project at the School of Design. This project is not commercial and serves educational purposes
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ArtRandevu brand

ArtRandevu project was created as part of a communication theory course. It focuses on art parties in a dedicated way. The project’s main goal shows how artistic experiences build a communication environment. In this setup, meaning comes from collective interaction. It involves symbols, emotional resonance, and shared rituals all together. ArtRandevu fits the idea of a third place pretty well. That concept lets participants escape a bit. It gives them chances to join events born from creative leisure and interpersonal communication crossing paths.

The project plans to run art parties on a regular basis. Participants can show up to these events a few times each month. The parties follow a format with specific stages. Under a teacher’s guidance, guests create artwork through painting or graphics. They work on the evening’s theme. They also take part in extra activities. Besides painting, the parties feature small film screenings. There are also welcome drinks and snacks provided. Board games round things out. In short, all of it helps relaxed communication and easy networking.

The atmosphere stays exciting yet relaxed at the same time. These art parties go beyond just entertainment. They create a context where people naturally connect. The event pushes communication around common interests and experiences from the creative process.

In the digital age, folks deal with a constant flood of information. Life’s pace can feel way too fast sometimes. The ArtRandevu project responds to that public feeling. It makes a safe space for people to relax and unwind. The events offer a symbolic break from daily life. Participants can turn their attention from urgent problems. They dive into a world of lively communication, aesthetics, and art. The move toward offline creative experiences shows up in sociocultural communication traditions. Those traditions see human behavior shaped by practices that build shared meaning.

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Collage from Pinterest

ArtRandevu puts its main promise right in the slogan: «Every party is a magical world». The brand does not just organize events, but builds entire worlds. Those are small universes that last for a set time, that fill up with creativity and emotional openness. The slogan captures the brand’s communicative identity too. Ordinary pastimes turn into imaginary escapes. This lines up with seeing communication as a way to interpret reality.

The target audience for ArtRandevu includes men and women from 18 to 35 mostly. They show interest in creativity. They look for ways to express themselves artistically. This group generally wants experiences that help reconnect with their inner selves. They aim to express emotions and escape stress and anxiety for a while. From a communication angle, participants lean toward finding new meanings. They do this through artistic symbols and hands-on ways to understand the world. That is why the brand’s artistic format clicks so strongly with them.

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Posters ArtRandevu

The brand’s emotional voice boosts this connection even more. It acts as a straight channel to the target audience. Phrases like «When you get tired of reality, write to us» stand out. Another one is «If the whole world is against you, come and draw». These position the brand beyond just an organizer. It becomes a supportive companion and emotional refuge. This kind of subtle language ties right into interpersonal communication theories. Those theories stress warmth, empathy, and trust. They shape deep human experiences. The brand guides its audience gently. It offers space for honest dialogue with oneself and others through art.

ArtRandevu’s key communicative function builds a context for unity. That context forms the base for shared understanding. Course materials point out that context shapes how messages get decoded and grasped. At these events, the thematic setup matters a lot. Skillfully arranged lighting helps too. Carefully chosen decorations add to it. The controlled artistic process ties everything together. They work in synergy to make a shared emotional and semantic environment. In this designed space, participants read messages differently. Visual images shift. Social cues change. Collective symbols take on new life. All of it differs from everyday settings.

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Photos from the CulinaryOn party

This whole process shows a sociocultural tradition in communication theory. That tradition says meaning gets built together through interaction, not just passed along. ArtRandevu brings this to life clearly. Guests create art as a group. They share space and materials. Emotions, narratives, and symbolic actions also come into play. Individual paintings turn into communicative acts within the shared evening.

They build common understanding. They strengthen group identity. The event turns into a temporary micro-community. It runs on its own set of communicative rules.

Interpretive theory backs this up as well. It stresses that participants make their own reality through subjective views and experiences. At ArtRandevu, two guests might paint on the same topic. They follow the same guidance. Still, their results always differ. Each piece reflects personal emotions, memories, and inner states in a unique way. This shows how interpretive processes shape communication. The event’s unified message stays flexible. It gets reassembled and reinterpreted through personal artistic lenses every time.

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Influence and Effective Communication

Phenomenological approaches to communication fit right in here. They center on direct life experiences as the heart of meaning. ArtRandevu puts this into practice. Participants do not just receive a ready event. They explore and build the world actively. Sensory interactions with paints and canvas matter. Deep emotional dives into the atmosphere count too. Introspective creativity rounds it out. This full, lived experience forms the core of communication. It lets each guest reconnect with their inner world via outward expression.

Communication in the project shapes and reshapes identity in big ways.

Interpersonal communication theory says identity stays fluid. It grows and gets confirmed through ongoing interactions with others. ArtRandevu offers a safe spot for that. Participants can explore, express, and bolster their creative side. That part of the self often gets overlooked in adult work and daily routines. Activities like painting and then talking socially let guests rediscover themselves. They see it in a fresh light.

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Caring for your brushes. Care and storage

These discoveries repeat through ritual structures. Structuration theory highlights how repeated practices build stable social patterns and expectations. ArtRandevu events stick to a consistent ritual flow on purpose. It starts with arrival and a welcome drink. Then comes the guided painting session. Themed games or film screenings follow. It ends with sharing impressions. This predictability and cycle create a comforting rhythm. Guests feel at ease. They sense emotional security. Inclusion in the process strengthens. It reinforces the brand’s communicative meaning and trustworthiness via familiar, enjoyable repeats.

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Competitor Spletnitsa Instagram*

*belongs to Meta, recognized as an extremist organization in Russia

For market positioning, ArtRandevu sets itself apart from competitors on purpose. It gives communicative and emotional depth its unique edge. Painty runs big entertainment events for broad crowds. Spletnitsa sticks to small private gatherings. Yana Lebedeva’s Art Rout dives into historical themes.

ArtRandevu focuses on the magic of self and group communication instead. It builds deep immersion atmospheres. Symbolic escapism stays at the core.

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Competitor Painty Instagram*/ competitor Yana Lebedeva Instagram*

*belongs to Meta, recognized as an extremist organization in Russia

To draw in a wide audience, the brand uses emotional and aesthetic signals strategically.

The emotional-learning model, or ELM, explains this. The audience often takes the peripheral route for messages. They respond to atmosphere, visuals, tone, and feelings more than deep arguments. ArtRandevu’s warm lighting works as a persuasive signal. Magical branding helps too. Soft language seals the associations.

With a professional audience like designers, artists, and communications experts, things shift. Brand communication takes the central path in ELM. This group wants conceptual clarity. They value structured arguments, semiotic consistency, and theoretical depth. So ArtRandevu’s pro materials include detailed event breakdowns. Competitive analysis comes next. Theoretical backing from course concepts stands out most, and this fits the central route’s logic. Persuasion mostly builds on evidence, logic, and thorough work.

Visual semiotics builds the brand’s full identity strongly. Every visual element acts as a sign. The star bursting from the logo’s last letter symbolizes creativity’s spark. It represents that magical bit breaking free from daily bounds. Smooth gradients in the color palette show emotional transitions. They mark a soft shift from gray routine to colorful emotion. These symbols operate in the course’s semiotic system. Signifiers create cultural meanings as signifieds. Together, they form a clear, meaningful project image.

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Logo ArtRandevu

Building a full world at each event powers nonverbal communication.

Every theme makes a small, complete universe. Sensory details get careful thought. Narrative and artistic direction support it. The experience feels like crossing a threshold between realities. It hits physically and emotionally. This ties into sociocultural traditions. Communication appears as shaping cultural environments and collective imagination, not just info swaps.

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Posters ArtRandevu

ArtRandevu fully lives out the course’s key idea. Communication involves joint meaning creation, not just message sending. Participants act as co-authors and active agents. They do not consume the event passively. Interactions at easels matter. Color choices feel intuitive, talks emerge spontaneously. Nonverbal emotions are freely expressed. All these pieces add to the evening’s communicative value and uniqueness.

Guided painting serves as the event’s heart. It gives a structured frame with a theme and technique as the common message. Guests interpret and make it their own. Symbolic interaction theories call this reflective communication. Participants project inner states outward. Emotions and thoughts turn into visible art forms, where communication becomes a physical artifact from the experience.

The project’s emotional refuge and safety get maintained through smart strategies. Event flow emphasizes acceptance, no judgment, and creative freedom. The host’s words reinforce it. Social media texts do the same. This matches relational communication theories. Emotional closeness, supportive language, and respect build stronger, trusting connections. They foster meaningful ties among participants.

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Instagram* ArtRandevu

*belongs to Meta, recognized as an extremist organization in Russia

From a pro standpoint, ArtRandevu stands as a structured brand, not some random effort. It has a clear, theory-based communication strategy. Semiotic elements like logo and colors fit in. Ritual event structures hold steady. Emotional narratives weave through. They create a coherent system rooted in communication principles. The brand goes beyond entertainment. It delivers a multi-layered communicative experience where details matter.

The project’s theoretical basis shows why strategies differ for audience segments. General folks respond to peripheral cues like atmosphere and emotions. Pros take the central route, digging into logic and concept depth. This split proves the ELM model’s value from Petty and Cacioppo. It shows the project’s tie to course principles.

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Photos from the Painty party

ArtRandevu combines sociocultural, interpretive, phenomenological, and structuration theories.

It builds a full communication model that works. Temporary micro-communities form. Personal interpretation and self-expression get encouraged. Emotional shifts happen. Soothing rituals provide clarity, predictability, and safety.

The project’s foundation draws straight from course communication texts. It applies E. Griffin’s views on theory diversity. Petty and Cacioppo’s ELM persuasion model fits. I. Goffman’s dramaturgical social interactions apply. R. Barthes' semiotic analysis grounds it. These give a strong base for seeing ArtRandevu as dual. It acts as an artistic event and a complex communication system.

To conclude, ArtRandevu blends creativity, emotional depth, and modern communication theory into a full brand. Each event turns into a living symbolic world. Participants interpret, express, and share meaning via communication, joint actions, and reflection. This matches the project’s core promise. Every party is a magical world. It gets created and lived by everyone through art and human connection.

Image sources
1.

https://culinaryon.ru/classes/art-vecerinki/ (дата обращения 13.12.2025)

2.3.

https://colormondays-ru.livejournal.com/77778.html (дата обращения 13.12.2025)

4.

https://snova-prazdnik.ru/painty/ (дата обращения 13.12.2025)

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