Comunication theory: GLITCH prodactions

Glitch productions work as  a  collaborative production with stuff members from all over the world. Because of  its orientation on  internet users, the target audience of  their animated series are mostly young-adults and teens, who have access to  the social-media platforms. Glitch’ s main content consists of  animated series across various genres, from action to  psychological comedy and horror.

Marketing campaigns include different collaborations, such as  recent collaboration of «The amazing digital circus» with Fortnite. They also work with different cafés in  Japan, Hot Topic and Moose toys. Such collaborations with different media helps production to  build strong connections with its audience and expend their popularity all over the world.

Digital rhetoric is  an  extension of  classical rhetoric in  a  digital space, designed to  persuade, inform, inspire and entertain. Digital rhetoric is  suitable for analysis of  Glitch productions, because the brend itself, as  well as  product, an&nbsp0; made an&nbsp1; digital space.

As  mentioned previously, Glitch leverages various platforms and content formats to  market their product. For example, they usually use short-form content to  create engaging promotions of  action figures of  their characters as  well as  to  warm up  viewers before the next episode. Using digital rhetoric, we  see the active use of visual content for promotion as well as for communication with the audience.

Uses and Gratifications theory is suitable for analysis of Glitch productions, because their products, animation series they make, are highly available. The audiences choose glitch production not only because of the high quality of their work, but also because their animation inspires audience to create music, art and literature. It helps to connect people with the same interests, creating a unique community.

1. The brand successfully combines strong visual persuasion (ELM), audience engagement and motivation (U&G), and multi-platform communication.
2. The effective communication from Glitch Productions helps establish the studio as an independent internet-based animation studio.
3. The communication strategy is effective as it helps in building a strong and identifiable brand with a devoted fanbase.

Brand might expand backstage information by  including Q& A sessions or  increasing their contribution to  the ongoing project. This would help the audience understand the creative process more deeply. Adding more detailed information might bolster the core pathway of  persuasion outlined by  ELM.