
I am Daya.
I work as a stylist and art director, produce fashion photohoots, lookbooks, campaigns.
About me:
I prefer to work within the scope of specific project briefs, often opting for a well-curated, eclectic approach rather than relying on trivial stylistic choices. I believe that non-trivial combinations allow content to exert a broader and deeper emotional impact on the viewer. For me, authenticity—both my own and that of the people I work with—is a key criterion.
At the moment I am studying fashion branding at the HSE Art & Design School. My extensive study of the history of art and fashion, combined with a background in management, has helped me develop a distinct vision of style—one that I successfully apply when working with clients of diverse profiles.
My work encompasses both personal styling and large-scale projects, including collaborations with fashion brands, magazines, and more.
I am bored of primitive outdated styling techniques that low-qualified stylist apply on everyone. I believe that the primary task of art is to evoke emotion; therefore, to achieve this goal, it is necessary to develop a vivid and sincere image — one that resonates not only visually but also spiritually.
MY WORKS
«ORLANDO» // фэшн-съёмка с Софьей Эрнст


«АЛЬТЕР-ЭГО» — HSE Lookbook Школы Дизайна 2025


«Venus in Gloom»


See more:
Let’s create art together.
I am willing to work on interesting non-ordinary projects.Write me on Telegram: @ilatsm






