Эта работа наглядно показывает, как искусственный интеллект способен трансформировать уже разработанный проект, обновив его айдентику и добавив множество новых деталей и элементов. Для основы я взяла проект с первого курса: брендинг магазина зонтов. Работа над этим проектом демонстрирует, как новые технологии могут модернизировать и улучшить существующие концепции.
Изначальный проект
Ребрендинг с помощью ИИ
Во время работы над проектом, я задействовала такие ресурсы, как ideogram (https://ideogram.ai/), whatfontis (https://www.whatfontis.com/) и Leonardo Ai (https://leonardo.ai/), Adobe color (https://color.adobe.com/). Предыдущий проект был взят в качестве стилистической базы, что дало возможность органично включить сюрреалистические элементы в промпты и добиться требуемого результата. Логотип и айдентика была сгенерирована с помощью нейросети Leonardo Ai, выбор шрифта для проекта осуществлялся через whatfontis, цветовая палитра была подобрана благодаря Adobe color.
Логотип
Prompt: Create a dreamlike logo for the Flow umbrella brand, inspired by the surrealist art movement, featuring a hypnotic combination of familiar and unusual elements, with bold lines, vibrant colors, and a sense of melting or distortion, evoking the feeling of being in a fantastical world, perhaps incorporating a stylized umbrella or raindrop shape, merged with unexpected objects, structures, or creatures, showcasing a complex, imaginative, and thought-provoking design that challenges reality and defies logic, with intricate textures, subtle shading, and a mix of organic and geometric forms.
Шрифты
Цветовая палитра
Печатная продукция
Prompt: Come up with a modern, trendy, corporate identity created by professional designers for the Flow umbrella brand, inspired by the work of surrealists, surrealist art style, dreamlike scenarios, unexpected juxtapositions, fantastical imagery, high-quality print design, promotional materials, professional layout, vibrant colors, whimsical elements, and place them on the Layouts of printed products for the Flow umbrella brand: Brochures Catalogues Flyers Booklets Billboards Banners Packaging Labels Business cards Flyers
Постеры
Prompt: create a three different options in one picture modern, trendy, mock-up of a surreal poster for the FLOW umbrella store in the urban environment of Saint Petersburg from different angle, on billboards, inspired by the work of surrealists, surrealist art style, dreamlike scenarios, unexpected juxtapositions, fantastical imagery, vibrant colors, whimsical elements
Дополнительные носители
Prompt: Create a 3D rendering of umbrella models for the umbrela brand FLOW, inspired by the work of surrealists, surrealist art style, dreamlike scenarios, unexpected juxtapositions, fantastical imagery, vibrant colors, whimsical elements
Prompt: A fashion photo showing two model girls in dresses. The dresses are decorated with an image of the FLOW brand. The background is made in rich white tones, inspired by the work of surrealists, surrealist art style, dreamlike scenarios, unexpected juxtapositions, fantastical imagery, vibrant colors, whimsical elements
Prompt: Create a 3D rendering of models of transparent rubber boots for the umbrella FLOW brand, inspired by the works of surrealists, surreal art style, fabulous scenarios, unexpected combinations, fantastic images, bright colors, whimsical elements
Prompt: Generate a mockup of shopper bag for the umbrella brand FLOW, inspired by the works of surrealists, surreal art style, fabulous scenarios, unexpected combinations, fantastic images, bright colors, whimsical elements
Экстерьер
Prompt: The appearance of the FLOW umbrella store in St. Petersburg, inspired by the works of surrealists, surrealistic art style, fabulous scenarios, unexpected combinations, fantastic images, bright colors, bizarre elements
Интерьер
Prompt: the interior of the FLOW umbrella store in St. Petersburg, inspired by the works of surrealists, surrealistic art style, fabulous scenarios, unexpected combinations, fantastic images, bright colors, bizarre elements
