Бренд представляет собой сеть оптик. Отличительная черта — каждый клиент может нарисовать собственную оправу, и после согласования она будет создана по этому образу
Логотип
Возможный продукт
1, 2, 3 — оригинальный проект; 4, 5, 6 — сгенерированные варианты
Носители
упаковка для готовых очков и платочки из микрофибры в комплекте
Баннеры
Шрифты
Палитра
Салон оптики
Описание процесса создания
Использованные ресурсы: ChatGPT 5: https://chatgpt.com/ (создание промтов и лого) Sora: https://sora.chatgpt.com/explore (создание изображений) Adobe Color: https://color.adobe.com/ru/create/image (создание палитры)
Я не решилась сильно изменять логотип, который был изначально, потому написала промт для ChatGPT, чтобы в итоге лого было похоже на то, что есть в первом проекте: « A minimalist 2D vector illustration of eyeglasses featuring two triangular lenses — the left lens in bright pink and the right lens in neon green. Each triangle is outlined with a thick black frame. The lenses are connected by a smooth, wavy black bridge, and the temples of the glasses curve upward at the ends. The design is centered on a clean white background, emphasizing a modern, creative, and customizable aesthetic that symbolizes individuality and self-expression in eyewear design.»
Далее я попросила сгенерировать 15 возможных названий для оптики, пояснив, в чём особенность конкретно моего бренда: «come up with a name for this network of opticians, taking into account the specifics of its work and taking into account the logo.» И выбрала из представленных
После выбора названия, попросила составить список возможных шрифтов и их сочетаний в ChatGPT
Распознала цвета на логотипе и составила палитру
Потом создала обложку, промт — в ChatGPT, изображение — в Sora: «A vibrant, modern project cover for a youth-oriented optics brand without text. The design features the brand’s geometric logo with triangular lenses — the left neon pink, the right bright lime green, outlined in bold black. The background shows an abstract composition of geometric shapes and playful lines, symbolizing creativity, self-expression, and energy. The color palette includes neon pink, lime green, white, and black. The overall mood is dynamic, fun, and stylish, blending fashion and individuality. Minimalist yet bold graphic design with sharp contrasts and youthful energy.»
Создавала носители в Sora, написав промт в ChatGPT: «A stylish microfiber handkerchief design for the eyewear brand „FrameLab.“ The print features a modern geometric composition inspired by the brand’s triangular logo and its bright signature colors — neon pink and lime green — on a clean white or light gray background. The pattern includes overlapping translucent triangles, abstract optical shapes, and smooth curved lines representing light refraction and creativity. The „FrameLab“ logo is subtly placed in one corner in a rounded modern font (like Comfortaa or Baloo 2). The overall design feels playful, artistic, and precise, evoking the spirit of a design lab for personalized eyewear. The print should look premium, soft, and minimalist yet expressive — ideal for a designer glasses cleaning cloth.»
«A modern eyewear packaging design for the brand „FrameLab, ” shaped like a sleek triangular prism. The package is minimalist yet colorful, inspired by the brand’s logo with pink and neon green geometric accents on a matte white or soft gray background. The „FrameLab“ logo appears prominently on one face in a bold, rounded modern font (similar to Baloo 2 or Comfortaa). The design should emphasize creativity and personalization, with subtle patterns of triangles or lines suggesting optical precision. Lighting is soft and studio-style, showing the box from an angled perspective to highlight its unique triangular shape. The overall aesthetic should feel artistic, smart, and slightly futuristic — like packaging from a design-forward eyewear lab.»
Баннеры создавались по той же схеме: «A creative teenage boy wearing unique designer eyeglasses with round lenses and metallic, rainbow-colored frames — exactly like the ones in the reference photo. The frames have small geometric details and letters integrated into the design, giving them an avant-garde, futuristic look. The boy has an expressive, intelligent, and slightly rebellious vibe, with a sense of individuality and confidence. He’s dressed in a modern, casual outfit — maybe a colorful hoodie or a graphic T-shirt that complements the multicolored tones of the glasses. The background is bright and minimalist, with soft studio lighting that highlights the metallic reflections of the frames. The mood is artistic, youthful, and bold — emphasizing creativity, personal style, and the idea that eyewear can be both functional and a statement piece.»
Как и очки. Промт писала в ChatGPT, закидывая на каждый пример по несколько референсов и добавляя от себя: «A pair of fantasy-inspired translucent glasses made from colored acrylic. The lenses are shaped like stylized wings with an all-seeing eye design in the center. The top pair is vibrant purple, and the bottom pair is turquoise or teal. The glasses have laser-cut feather details and a shiny, reflective surface. The aesthetic is whimsical, futuristic, and slightly mystical, inspired by fantasy or magical fashion accessories, displayed on a neutral fabric background.»
«Luxury designer sunglasses with a surreal and mystical aesthetic. The frame is gold with intricate detailing and embellishments, featuring a central decorative element above the nose bridge: a golden eye with a blue iris surrounded by small gemstones or crystals forming a crown shape. The lenses are round, black, and opaque. The overall design is ornate, baroque, and symbolic, inspired by mystical or ancient motifs like the Eye of Providence or evil eye amulet. Displayed on a neutral fabric background centered and well-lit.»
«Futuristic, avant-garde sunglasses made of neon pink translucent acrylic. The lenses and frame are a single continuous zigzag lightning-bolt shape, giving a bold, abstract appearance. The glasses have a playful and modern design with no traditional lenses, just sharp angular wave-like edges. They are reflective and glossy, Displayed on a neutral fabric background with soft shadows and good lighting to highlight their shape and color.»
Я попросила написать ChatGPT промт для возможного помещения Оптики, после чего использовала Sora для создания изображения: «A stylish and playful optics office aimed at teenagers and young adults, located in a red brick corner building. The exterior features a modern sign with the bold triangular logo in neon pink and lime green outlined in black. Inside, the space is bright, colorful, and creative — decorated in the logo’s colors: neon pink, lime green, white, and black. Geometric accents and triangle patterns appear throughout the space. Low tables and soft poufs in pink and green invite visitors to sit and draw or design their own eyeglass frames, encouraging creativity and self-expression. Along the walls, several sleek, modern shelves display unique and artistic eyewear — fun, bold, and unusual glasses in various colors and shapes. Against the far wall sits a stylish consultant’s desk where staff assist customers. Playful lighting, glossy surfaces, and contemporary wall art inspired by the logo’s triangle motif create an energetic, trendy, and welcoming atmosphere — a perfect fusion of creativity, fashion, and fun for young, expressive visitors.»




