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I’m Masha — a brand and digital designer who creates visual systems for brands and digital products. I work on brand identities, promotional materials, websites, and user interfaces. I am skilled at structuring information, developing designs within a cohesive system, and taking into account business objectives, the target audience, and the specific medium.

Service Design, UI/UX

About the projectAfisher is an aggregator of all events in the country. It allows users to buy tickets for cultural events, easily search by city, event categories, date and time period (morning, afternoon, evening, night). The design of the application has a modern and minimalistic interface, which makes it convenient to use for any category of users.TaskTo develop an aggregator of all events in the country, where you can select a city and see which events are taking place and where, as well as buy tickets online.SolutionA single, intuitive and visually appealing platform has been created that helps people easily find interesting events in their city and effortlessly buy tickets for them.

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About the projectThis project focuses on creating a brand identity, logo, and visual identity for the new «Pervy» line of premium-class special rail cars.TaskThe goal was to conceptualize the train as a self-contained space of luxury and experience—not merely a mode of transportation, but a journey that signifies status. The proposal was to draw inspiration from the philosophy of legendary trains like the Orient Express, reinterpreting it in a contemporary context. A cohesive identity was needed that would reflect the comfort, exclusivity, and aesthetics of slow, mindful travel.ConceptThe visual concept is based on the soft shapes of capsule-like figures, and the typography features wide spacing to evoke a sense of mindfulness, privacy, control, and slowness. For the same reason, the main version of the logo features wide kerning in the name.SolutionThe project resulted in a comprehensive brand system for «Pervy, ” in which the train is reimagined as a space for mindful travel. The brand identity is built on the principles of minimalism, tranquility, and restraint. A minimalist logo, carefully crafted typography, and a calm color palette create a sense of privacy and status.

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Agrotech Brand Media

Branding, Media

About the projectAgrotech is a B2B media brand in the agrotechnology sector. The organization creates unique content, hosts offline and online events, covers industry innovations on the internet and social media, and organizes trade shows. Key topics: agricultural drones, genetic engineering, vertical farms, biotechnology, smart farming, IoT, and Big Data.ConceptThe design was based on the idea of bringing together nature, technology, and code.TaskWe need to build a recognizable, modern, and authoritative media brand that stands out from traditional agricultural portals and clearly positions itself for a B2B audience.Solution A modern visual and communications system has been created at the intersection of agriculture and technology. Through a recognizable brand identity, clear explanations of complex topics, and an emphasis on business value, AgroTech is positioned as an expert media outlet for those implementing innovations in the agricultural industry.

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Website Design, UI/UX

About the projectGCU is a New York-based store that specializes in selling video game consoles, video games, and accessories. It combines an online format with traditional offline purchases: customers can order goods by country or visit a physical location to inspect the goods before purchasing. I used a vibrant visual aesthetic and dynamic design that reflects the atmosphere of the game world. I’ve selected stylish fonts and color combinations to highlight key information.Task The old version did not capture the spirit of gameculture and the unique style of the store. The design suffered from faded visuals, unimpressive typography, boring block layout, and a complete lack of interactivity, which reduced user engagement.SolutionI used a vibrant visual aesthetic and dynamic design that reflects the atmosphere of the game world. I’ve selected stylish fonts and color combinations to make the key information stand out.

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Maria Tsaruk Portfolio
Проект создан 29.10.2026
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