Для генеративного преобразования я выбрала проект МОРОШКА. Женское спа-пространство на озере в Ленинградской области.




Неоребрендинг компании
Логотип
Chat GPT/Prompt: a logo consisting of the word «МОРОШКА» in all-caps, using a minimalist, standard typeface. The letter spacing should be uniform, and the design should be aesthetically pleasing. Use an existing font and center the text on a white background. Add a concise vector brown cloudberry to this logo on top.

генеративный логотип
Через сайт WhatTheFont я определила шрифт —«Adelle Mono Flex Semibold», который нейросеть использовала в создании логотипа, в дальнейшем используемый в проекте.
Цветовая палитра
Определение цветовой палитры через Adobe color с помощью сегнирированного изображения.
Chat GPT/Prompt: Create three vector images based on the brand’s color palette — depicting a young woman’s hands with a berry, a leaf, and an apple — to serve as brand graphics for a women’s spa. The hands should be rendered as stylized symbols incorporating the apple, berry, and leaf elements. The style should be minimalist, utilizing solid shapes rather than outlines, and the images should form a cohesive series with similar viewing angles. The design needs to look contemporary and modern, featuring a highly stylized, simplified vector execution. Use at least three colors from the attached photo; do not use any other colors. The result should be three separate images. No text or captions are required.
Носители
Paper materials and packages for a brand of a women’s spa in Russian.
Identity colors:
#ESE8E1
#D8C3B1
#A88B68
#25201D
As a graphic elements, use female hands with an apple, a leaf, a berry and logo «МОРОШКА». Graphic elements may be mirrored but cannot be altered. Only the specified colors may be used. Structure the composition so that the design looks complete. Match the attached logo. a color palette and graphic elements, the result should be documentation, paper media. As a font, use monospaced font «Rellus Semilight».


Промо-материалы
Qwen/Promt: 3 posters in Russian in space, unusual and abstract, catch the eye with leafs and flowers for a brand — women’s countryside spa retreat. Identification colors:
#ESE8E1
#D8C3B1
#A88B68
#25201D
Only the specified colors may be used. As a graphic elements, use leafs and flowers and logo «МОРОШКА». Structure the composition so that the design looks complete. Use the provided logo. Use the monospaced font «Rellus Semilight» as the font.
Qwen/Promt: Billboard over the road for cars, catch the eye, built on the brand’s corporate graphics, for a brand — women’s countryside spa retreat. Identification colors:
#ESE8E1
#D8C3B1
#A88B68
#25201D
Only the specified colors may be used. As a graphic elements, use female hands with a leaf and logo «МОРОШКА». Structure the composition so that the design looks complete. Use the provided logo. Use the monospaced font «Rellus Semilight» as the font.
Продукты (мерч)
Chat GPT/Prompt: Brand identity collaterall for a brand of a women’s spa in Russian. Soap and
knitted pocket for it,
bathrobe, bath slippers, bath cap, and washcloth.
Identity colors:
#ESE8E1
#D8C3B1
#A88B68
#25201D
As a graphic elements, use female hands with an apple, a leaf, a berry and logo «МОРОШКА». Graphic elements may be mirrored but cannot be altered. Only the specified colors may be used. Structure the composition so that the design looks complete. Match the attached logo. As a font, use monospaced font «Rellus Semilight»




