Бренд-оптика, которая заботится об экологии, изготавливает продукцию (очки и аксессуары) из экологически чистых материалов, преимущественно чайных пакетиков и самого чая.
ЦА: взрослые от 20 лет с достатком выше среднего, заинтересованные в экологии, здоровье глаз, при этом и стиле
Процесс
Визуальная система OU создавалась итеративно с помощью ChatGPT: от поиска образа материала и первых key visuals до единой системы носителей.Концепция
Определила ключевые принципы бренда: чай как материал, современная outdoor-эстетика, сочетание природных фактур и металла.Итерации
Генерировала визуалы, анализировала результат и уточняла промты: корректировала материал оправ, свет, композицию, ракурсы и использование логотипа.Система
Зафиксировала повторяющиеся элементы — прозрачный биоматериал с фрагментами чая и целлюлозы, brushed metal, камень, тёплый естественный свет и OU Yellow.Масштабирование
Перенесла сформированный визуальный язык на продуктовые съёмки, key visuals, OOH, digital, pop-up, мерч и гайдлайн.Инструмент: ChatGPT / OpenAI
В прошлом проекте были представлены концепция бренда оптики и визуальный образ продукта — очки + чайный пакетик.
С помощью AI разработан сам продукт — линейка оправ OU из tea-based/recycled материала.
Prompt
Create a vertical premium product photograph of OU optical eyeglasses with clear prescription lenses.Use a softly rounded contemporary frame made from translucent tea-based bio-resin. Inside the material, embed sparse irregular fragments of dried tea leaves and pale cellulose fibers. Keep the inclusions organic and visibly suspended within the transparent frame.Place the glasses on the same brushed perforated metal display used throughout the OU campaign. Warm natural sunlight creates patterned shadows and subtle refractions through the clear lenses and transparent frame.Add a small refined OU logo to the temple. No other objects. Maintain visual continuity with the sunglasses campaign while clearly presenting a different eyewear category.
Задача: дать самый понятный, почти каталожный взгляд на форму модели, но оставить фирменную атмосферу OU.Prompt
Create a precise front-facing product photograph of OU sunglasses centered on a brushed perforated metal surface.Use a slim oval frame made from translucent bio-resin with naturally embedded tea-leaf fragments and pale cellulose fibers. Dark muted olive lenses. Both sides of the frame must be geometrically consistent and manufacturable.Warm sunlight enters from one side and interacts with the perforated metal, creating patterned shadows around the product without obscuring its silhouette.Minimal, symmetrical, high-end eyewear photography. Prioritize accurate product geometry and material legibility.Задача: получить самостоятельный вертикальный продуктовый кадр для ленты/кейса.Prompt
Create a vertical premium product photograph of one pair of OU sunglasses.Place the glasses diagonally on a brushed silver metal platform with a fine perforated cross pattern. Use warm sunlight passing through a matching perforated panel in the background, producing graphic but delicate shadows.The frame is made from translucent bio-resin containing irregular real tea-leaf fragments and pale cellulose fibers. Use narrow dark olive lenses and a subtle yellow-green OU logo on the temple.Keep the product geometry perfectly believable and symmetrical. The material should be the visual focus. Minimal composition, no props, contemporary fashion product photography.
Кейвизы
Задача: визуально объяснить происхождение материала без инфографики.Prompt
Create a conceptual hero image for OU that visualizes the transformation of tea waste into eyewear material.A finished pair of OU sunglasses appears suspended in space while translucent ribbons and fragments of bio-material flow around it. Within the transparent material, show real dried tea-leaf fragments and pale cellulose fibers. On one side, subtly reveal loose tea leaves and fragments of tea-filter paper as the raw source material.The transformation should feel poetic and physically believable, not magical or explosive. The finished eyewear remains perfectly intact, sharp and visually dominant.Use the established OU environment of brushed metal, warm mineral neutrals and controlled golden natural light. High-end fashion campaign meets material innovation editorial.Avoid excessive flying leaves, fantasy effects, visual clutter or literal recycling imagery.
Задача: показать очки на человеке и перевести продукт из design-object в fashion.Prompt
Create an extreme close-up fashion beauty portrait for OU eyewear.Show a young woman wearing OU sunglasses made from translucent tea-based bio-resin with fine irregular dark tea particles and pale plant fibers embedded inside the frame. Dark olive lenses reflect lush green foliage in a realistic way.Focus on the glasses, skin texture, natural light and reflections. Keep makeup minimal, skin realistic and hair naturally moving across the face. The eyewear must fit the face correctly and retain believable frame geometry.Warm natural outdoor light, shallow depth of field, premium contemporary eyewear campaign, intimate and tactile rather than glamorous or overly polished.
Задача: связать природное происхождение материала с ощущением от продукта, а не показывать сырьё.Prompt
Create a poetic but realistic editorial product photograph of OU sunglasses resting in warm sunlight.The translucent tea-based frame contains subtle irregular organic inclusions. Dark olive lenses reflect nearby living foliage, while real leaves outside the frame cast complex natural shadows through the lenses onto the brushed metal surface.Use the interaction of transparency, reflection and shadow as the main visual idea. The frame itself remains sharply rendered and physically believable.Warm late-afternoon sunlight, restrained palette, quiet premium fashion aesthetic, no decorative props and no exaggerated botanical fantasy.
Задача: перенести продукт из предметной студийной среды в естественный сценарий использования и связать бренд с outdoor-культурой без ощущения спортивного каталога.Prompt
Create a premium outdoor editorial photograph for OU eyewear.Show a pair of OU sunglasses casually attached to a technical hiking backpack with a metal carabiner. The backpack is made from light beige ripstop fabric with clearly visible technical textile structure.The sunglasses have a translucent bio-resin frame containing small irregular fragments of real dried tea leaves and pale cellulose fibers. The inclusions should be embedded inside the material and remain subtle and natural. Use dark olive lenses with realistic reflections of the surrounding landscape.The environment should suggest hiking and nature without becoming a conventional outdoor gear advertisement. Use warm natural sunlight, rocky landscape softly out of focus in the background, tactile close-up composition and shallow depth of field.The image should combine fashion editorial aesthetics with functional outdoor culture: quiet, modern, premium, tactile and believable. Beige, muted olive, transparent tea material and brushed metal details form the palette.
Prompt
Create a cinematic lifestyle still life for sustainable eyewear brand OU, photographed outdoors in tall natural grass during soft late-afternoon sunlight. The scene feels like a quiet tea break during a stylish hike rather than a traditional picnic.Place one pair of premium OU sunglasses naturally on a weathered wooden board. The frame is made from translucent warm bio-resin with irregular embedded fragments of real dried tea leaves and subtle pale cellulose fibres from recycled tea-filter paper. Use muted olive-tinted lenses and realistic premium eyewear construction.Around the glasses place three simple handcrafted camping mugs containing pale green tea, with minimal tea bags and strings, plus one understated kraft-paper package of loose green tea. Add a dark woven textile casually entering the foreground. Everything should feel genuinely used and naturally arranged rather than styled like a commercial product flatlay.Surround the objects with tall grass and subtle meadow vegetation. Use earthy olive, cream, tea brown and charcoal tones with cinematic natural shadows. The relationship between tea, landscape and eyewear material should be immediately understandable without explanatory graphics. Quiet, tactile, premium outdoor editorial photography. Avoid rustic cottage aesthetics, excessive props, flowers, bright colours or obvious eco-advertising clichés.
Мерч
Задача: показать, как материал и айдентика работают в небольших физических носителях.Prompt
Design and photograph a premium sustainable packaging system for OU eyewear.Show an open hard glasses case with an organic off-white recycled composite shell containing subtle dark tea-waste particles. Inside, place OU sunglasses made from translucent tea-based bio-resin with dark olive lenses.Add a kraft paper outer box and a small printed card using close-up botanical material imagery. Apply restrained OU branding in muted yellow-green.The packaging should feel refined, tactile and materially coherent with the eyewear rather than obviously «recycled.» Use brushed stainless steel as the surface and warm natural sunlight with soft plant shadows.Premium contemporary packaging photography, minimal composition, sophisticated sustainable material design, realistic manufacturing.
Задача: расширить айдентику OU за пределы очков и показать её на функциональных предметах.Prompt
Create a premium merchandise still life for OU. Show two functional outdoor-inspired brand objects: a tactile natural-fabric tote bag and a reusable bottle.Use warm undyed beige textile with visible natural fibers for the bag and a matte mineral-textured light beige surface for the bottle. Apply the OU logo in the brand’s soft yellow-green accent. Branding should feel understated and carefully positioned according to the form of each object.Place the objects on a brushed stainless-steel surface against a metal architectural background. Add only a small amount of recycled composite material as a secondary accent.Use warm directional natural light with long soft shadows. Maintain the established OU visual language: contemporary, fashion-led, tactile, outdoors-adjacent, sustainable without visual eco clichés.
Pop-up пространство OU
Prompt
Create a vertical premium editorial product photograph of OU optical eyeglasses, shown from a three-quarter front angle with the temples open.Design a softly rounded contemporary optical frame made from translucent tea-based bio-resin with clear prescription lenses. Inside the transparent material, visibly embed sparse, irregular fragments of real dried tea leaves together with fine pale cellulose fibers from recycled tea-filter paper. The inclusions should look naturally suspended inside the material rather than printed on the surface.Place the glasses alone on a brushed silver metal display with delicate perforated cross-shaped patterns. Continue the perforated metal vertically in the background to create subtle architectural depth.Use warm natural late-afternoon sunlight coming through the perforations, creating soft geometric shadows, tiny points of light and delicate refractions through the transparent bio-resin and clear lenses. Keep the overall palette restrained: brushed silver, warm cream, translucent tea tones and subtle brown-green tea fragments.Add a small refined OU logo on the outer temple in a warm pale-yellow brand accent. Keep the branding subtle and integrated into the product.Premium contemporary eyewear campaign, tactile material photography, realistic product construction, sophisticated sustainable design, minimal composition, photorealistic details, shallow depth of field. No additional objects, no text overlays, no plants, no excessive props.
Задача: показать, что OU — уже не один концептуальный объект, а полноценная продуктовая линейка.Prompt
Design a premium retail eyewear display for the OU collection.Show several clearly different eyewear models: rounded sunglasses, angular sunglasses, transparent optical frames and a thin metal-accented optical model. Avoid duplicating the same frame. Mix dark lenses and clear lenses.All bio-based frames should share the OU material language: translucent resin containing irregular real tea-leaf fragments and pale cellulose fibers, while varying subtly in shape and density.Display the collection on layered brushed stainless-steel surfaces and restrained porous mineral plinths. Integrate living greenery into the architecture, not as decorative foreground leaves.The OU logo should appear physically recessed or embedded into a mineral wall rather than printed on top. Warm natural sunlight, premium gallery-like retail environment, sophisticated contemporary fashion aesthetic.
Промо-материалы
Задача: финальный эмоциональный образ бренда, который уже можно использовать как рекламный постер.Prompt
Create a vertical fashion campaign key visual for OU eyewear.Show a young woman wearing OU tea-material sunglasses in a warm architectural environment combining brushed metal and a limited amount of porous mineral material. She wears an oversized tactile natural-fabric garment in warm off-white, creating a soft contrast with the industrial setting.Use late-afternoon natural sunlight, realistic skin, slightly windswept hair and a calm confident expression. The eyewear must remain clearly readable and retain its translucent material with embedded tea fragments.Compose the image with generous negative space for typography. Integrate the yellow-green OU logo and restrained campaign messaging: «A new perspective on everyday», «Natural / Modern / Conscious», and «Eyewear made from tea waste and plant-based materials.»Contemporary fashion editorial, premium and understated. Sustainability should be communicated through material and art direction rather than conventional eco imagery.
Prompt для городской среды
Create a realistic premium outdoor advertising application for OU eyewear in a contemporary European city.Show a brushed stainless-steel bus shelter illuminated by warm late-afternoon sunlight. Integrate a large vertical OU campaign poster into the shelter architecture.The poster features a fashion portrait of a woman wearing translucent tea-material OU sunglasses, dressed in tactile natural beige clothing. Use the OU yellow-green logo and restrained typography: «A new perspective on everyday», «Natural / Modern / Conscious», and a short line about eyewear made from tea waste and plant-based materials.The advertising should feel like a real premium fashion campaign placed in the city, not a generic sustainability poster. Match the metal architecture of the shelter with the visual language of the brand. Include realistic street context, trees, pedestrians and traffic without distracting from the campaign.
