Первоначальный проект
ASH — бар, в котором отсутствует мобильная связь. пространство глушит сигналы: телефон остаётся при госте, но не работает, без запретов, без правил, без сдачи устройств. место для людей, которые устали от постоянной доступности: от обязанности отвечать мгновенно, от чувства вины за пропущенные сообщения, от невозможности отключиться без последствий. бар даёт то, что невозможно дать себе самому — недоступность в сети.
Ребрендинг, сделанный с помощью ИИ
В процессе создания проекта я использовала нейросеть — ChatGPT.
Айдентика
Chatgpt / Promt: Analyze the existing ASH project and develop a concept for its rebranding. Maintain the connection with the original NO SIGNAL idea, but rethink it and find a new, more relevant and expressive concept.Chatgpt / Promt: Come up with a name. It should be a unique and memorable name in English for a bar where they suggest putting your phone aside and communicating in person. The name should be original, not used by anyone else, and should be concise and harmonious.
RE: PLY — бар живого общения с собственным магазином напитков. Бар, где откладывают телефон и разговаривают. Название происходит от reply — «ответить». Двоеточие в названии обозначает паузу между сообщением и ответом. В RE: PLY эта пауза становится возможностью перестать отвечать на сообщения и начать отвечать людям. При баре — магазин собственных напитков RE: PLY: авторские лимонады, вино. Вкус вечера можно забрать домой — и снова отложить телефон ради разговора. Главная фраза бренда: COME IN. PUT IT AWAY. TALK.
Chatgpt / Promt: Generate a custom logo in the style of an underground brand, featuring white lettering on a black background: «RE: PLY». Use hand‑drawn, organic lettering with irregular shapes that will convey the unique atmosphere of this bar while maintaining readability.
Создав первые носители, через сайт WhatTheFont я определила шрифт, который нейросеть использовала, и затем использовала его в проекте. Шрифт: ManropeChatgpt / Promt: Generate a color palette for the
RE: PLY brand. Через Adobe Color я определила цвета.
Бумажные носители
Chatgpt / Promt: Generate a bar menu design consisting of two sheets. Place the company logo, the bar’s drink menu with prices and categories on it. Style: minimalism, brutalism, grunge, underground. Use expressive typography and organic textures. All text must be in English. Use the logo style to ensure uniformity of appearance and consistency with the RE: PLY brand identity.
Chatgpt / Promt: Generate a series of three promotional postcards for a bar. Place the brand logo, short conceptual slogans, and minimalist graphic elements on them. Style: minimalism, brutalism, grunge, underground. Use expressive typography and organic textures. Follow the style utilized in previous generations to ensure consistency with the brand’s visual identity.
Chatgpt / Promt: Generate a series of three business cards for a bar, arranged in a cascading layout one behind the other. Use three background color variations: light (front card), grey (middle), and black (back). Place the brand logo in the center and minimalist typography on each card. Adhere to the style, color palette, and font used in previous generations to maintain a unified RE: PLY brand identity.
Продукт
Chatgpt / Promt: Generate a series of three beverage cans standing in a row on a concrete surface. Place the brand logo, an abstract graphic element in grunge style, and minimalist typography indicating volume on each can. Follow the style utilized in previous generations to ensure consistency with RE: PLY’s visual identity.
Chatgpt / Promt: Generate a cardboard carrier for six beverage cans standing on a concrete surface. Place a bold conceptual slogan, the brand logo, and a grunge-style graphic element on it. Follow the style utilized in previous generations to ensure consistency with RE: PLY’s visual identity.
Chatgpt / Promt: Generate a series of three black wine bottles with white graphic elements standing in a row on a metal surface. Place the brand logo, an abstract grunge-style graphic element, and minimalist typography on each bottle. Incorporate the design elements and aesthetic used in previous generations to ensure consistency with RE: PLY’s overall branding.
Chatgpt / Promt: Generate packaging using the bottle from the previous generation. Place the black wine bottle with white graphic elements inside a grey cardboard gift box. Place the brand logo and an abstract grunge-style graphic element on the exterior of the box. Maintain the cohesive aesthetic established in previous generations to preserve the integrity of RE: PLY’s brand identity.
Chatgpt / Promt: Generate a series of three clear glass bottles with silver screw caps, standing in a row. The bottles have a classic shape with wide shoulders and a short neck. Large white grunge-style graphic elements are placed directly on the clear glass. At the bottom of each bottle, there is a wide light-colored paper label wrapped around the body. On the label, place the brand logo, text indicating the lemonade flavors, a conceptual slogan, and minimalist typography indicating the volume. Maintain the cohesive aesthetic established in previous generations to preserve the integrity of RE: PLY’s brand identity.
