Концепция
OLOLOL — бренд, предоставляющий пространство и услуги для медитации. В основе идеи визуального образа заложены образы духовности и возвышенности, которые формируют эмоциональное восприятие бренда. Эти образы стали ключевыми ориентирами при разработке обновленной айдентики, определив ее визуальный характер и стилистику.
Изображения товара из оригинального проекта
Процессы производства изображений
Айдентика
Сперва я генерировала логотип и цветовую палитру.
По получившемуся результату я нашла максимально похожий на логотип шрифт через ресурс What the font и приступила к генерации носителей. Логотип был выгружен как референс Leonardo.ai и на его основе я попросила сгенерировать паттерн и серии пиктограмм, чтобы разнообразить визуальный стиль.

Промт
Generate a logo for the meditation brand OLOLOL. A minimalist, clean logo. Also, generate a color palette for it — 2–5 soft, delicate colors that reflect the brand’s spirituality.
Объекты мерча
В качестве носителей и пространства также делался акцент на предметы, связанные с медитацией — воздушность, легкость, возвышенность. Генерации создавались в нейросети Leonardo.ai, над промтами помогал работать Chat GPT, чтобы поддерживать в каждой генерации единую стилистику. Для доработки изображений, наложения графики и улучшения качества использовалась Figma.
ПромтAn intimate still life in a private meditation room: a translucent pale-blue glass vase with delicate white flowers, a shallow ivory ceramic bowl filled with water and loosely folded silk fabric on a low beige table. A small patch of sunlight glows behind the vase, its reflection bleeding into the surrounding wall. Close, slightly off-center composition. Heavy optical diffusion, extremely soft focus, milky haze, luminous halation around glass and petals, softly melting contours, low contrast and gentle focus falloff. Objects remain recognizable but never sharply outlined. Divine ivory, powder blue, soft blush, lotus beige and muted sage. Dreamy vintage point-and-shoot photograph, subtle film grain, faded exposure, delicate lens imperfections, quiet feminine ritual, photochemical softness, no crisp product-shot lighting, no text, no logo.
ПромтPhotorealistic editorial mockup for a dreamy feminine meditation brand. Three scented candles in simple transparent glass tumblers, filled with warm ivory wax, standing directly on a softly wrinkled ivory-beige tablecloth. No packaging, no boxes, no lids. Place delicate dried flowers, pale seed pods and thin botanical stems beside the candles. A faint translucent wisp of smoke drifts gently through the scene. Soft blush and sage reflections in the glass. Heavy vintage optical diffusion, milky atmospheric haze, blooming highlights, soft halation, low microcontrast, faded analog film exposure, softly dissolving edges. Muted palette: ivory, blush, lavender, sage and warm beige. Dreamy, nostalgic, intimate, slightly out of focus. Keep the glass vessels simple, unobstructed and blank, with enough visible surface for adding a logo later. No text, no labels, no logos, no sharp digital clarity.
ПромтA single blank smartphone case in pale celestial blue lying diagonally on flowing pearl-ivory silk. The entire back surface faces upward and remains flat, clean and clearly visible, with a precise camera opening and no design. Soft folds of silk create a delicate wave around the case, with faint blush reflections and champagne-colored highlights. Dreamy close-up product photography, strong optical diffusion, luminous milky haze, gentle halation, softly melting edges, low microcontrast and subtle motion softness in the fabric. The phone case itself retains a readable silhouette and a smooth uninterrupted surface for graphic placement. Muted ivory, powder blue, blush and pale lavender palette, faded analog film texture, quiet ethereal mood, no text, no logo, no hands, no additional objects covering the case.
Промт
An ethereal still life of two tall ivory pillar candles and one shorter candle standing directly on a pale blush-beige table. Their matte wax surfaces are smooth, clean and completely blank. Dried white flowers, delicate faded petals and thin botanical stems surround the candles without covering them. Wisps of translucent smoke float behind and between the objects, almost disappearing into the luminous air. Heavy soft-focus lens, strong optical diffusion, milky haze, glowing halation, faded pastel colors, low contrast, softly dissolving contours. Divine ivory, blush, lotus beige and pale lavender palette with muted sage accents. Dream core analog photograph, subtle grain, gentle overexposure, quiet intimate atmosphere.
Промт
Minimal ivory cotton canvas tote bag laid on softly gathered blush linen, photographed from above. The front features a large muted dreamlike image of a white horse dissolving into pale blue mist, with a small refined OLOLOL wordmark beneath. Natural fabric creases, visible cotton weave, understated print texture, no extra objects except a few dried flowers. Soft pastel palette, diffused window light, hazy vintage analog photography, low contrast, gentle halation, softly blurred surroundings. Keep the tote front visible and the graphic unobstructed.
Образ пространства
ПромтA peaceful meditation room at dawn, with a large window, translucent cream curtains and a few floor cushions scattered naturally across the room. Pale blue morning light blends with a faint warm golden glow on the linen floor. The distant walls almost disappear into mist, and long shadows spread softly across the space. Extremely diffused analog photography, strong vintage lens bloom, veiling haze, low microcontrast, soft focus across the entire frame, blurred edges, subtle halation and slightly overexposed highlights. The room feels suspended between sleep and waking. Divine ivory, celestial blue, muted sage, lotus beige and soft blush. Washed-out colors, gentle film grain, imperfect exposure, dreamcore atmosphere, spacious and intimate composition, no people, no crisp geometry, no text, no logo.
ПромтA quiet ritual room with a low ivory daybed covered in rumpled natural linen. A long translucent blush silk cloth drapes over the edge and floats gently in a breeze from an open window. A single ceramic vessel is barely visible through the soft background haze. The fabric forms flowing organic curves, its edges dissolving into light. Strong vintage optical diffusion, heavy soft focus, gentle motion blur in the silk, glowing highlights, milky shadows, low microcontrast and subtle veiling flare. The entire scene feels weightless and almost liquid. Divine ivory, blush, pale lavender, celestial blue and sage tones. Faded analog film photograph, imperfect framing, soft overexposure, delicate grain, intimate dreamcore atmosphere, tactile but not sharply defined textures, no people, no hard edges, no text.
Промт
A small translucent frosted-glass sign mounted on a warm ivory wall inside a quiet meditation studio. Minimal centered OLOLOL wordmark with delicate understated serif lettering and a tiny abstract pastel symbol. Pale blush and lavender reflections, soft natural light passing through sheer curtains, a subtle dried botanical arrangement nearby. Dreamy hazy atmosphere, diffused vintage photography, gentle halation, low contrast, muted colors. The sign is simple, tactile and refined, with realistic glass edges and no excessive decoration.
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