TRUE FORM

Описание оригинального проекта:«Абрис» — фестиваль стрельбы из лука, проходящий на реке Лена в Иркутской области.Особенность мероприятия в его локации. стрельба из лука в окружении воды становится не только спортивной практикой, но и способом восстановить внутренний баланс.

Описание нового проекта было сгенерировано с помощью ChatGPT.Промпт: создай описание бренда экипировки для стрельбы из лука TRUE FORM, вдохновленного течением реки.

Все изображения для бренда были сгенерированы с помощью ChatGPT.Промпты для изображений раздела «Продукция» были также написаны ChatGPT.

Промпт для лука: Create a photorealistic image of a curved archery bow for TRUE FORM, a modern brand of archery equipment inspired by river currents. Refined sporty style, sculptural curved lines, muted ice blue, pearl gray and warm ivory, smooth technical materials and confident minimalistic graphics.
Show a curved bow, fully visible from tip to tip, positioned diagonally on a smooth pale blue-gray studio background. The characteristic pattern on the surface depicts the flow of a river: an elongated ivory ribbon that narrows, bends, and expands along the ends, with small patches of blue between the bends. Shooting a fashion campaign with adjustable directional lighting, clear shadows with soft edges, fine photographic grain and realistic material details. The 4:3 format.

Промпт для колчана:
Create a photorealistic quiver from the same collection as the previous image. Tapered body, structured opening, adjustable belt. Add a unique surface pattern: large asymmetrical wavy loops with varying line thicknesses using basic colors. The product is complete, three-quarter view, without a person and arrows.Для стрел:
Create a photorealistic close‑up of three archery arrows that match the collection in this chat. Focus on the back of the arrows: a clear, detailed plastic fletching located close to the camera, while the shafts should extend beyond the frame. Arrange the arrows so that they slightly overlap each other, making the plastic fletching clearly visible. Apply your own pattern to each plumage, inspired by the flow of the river: wavy lines, converging waves, and diverging streams — all in the same graphic style and in the reference colors. A soft pearl‑gray studio background with a barely noticeable gradient into an icy blue color, matching the reference lighting.Для перчаток:
Create a photorealistic pair of sports gloves. Add a pattern in the form of an ivory‑colored river to the back of the gloves, featuring smooth curves of varying thickness. Place both gloves on a matte pearl‑gray surface so that the back side is facing the camera, and the gloves slightly overlap each other.

Основываясь на получившейся продукции, я попросила ChatGPT сгенерировать логотип. Далее я подгрузила на сервис AdobeColor изображение продукта, чтобы определить цветовое решение бренда. Кроме того, распознала шрифт из логотипа с помощью сервиса WhatTheFont.

Промпты для кейвизов также были написаны ChatGPT с помощью прикрепленных изображений продукции в качестве референса по стилю.Промпт для билборда:
Create a photorealistic outdoor mockup of a horizontal TRUE FORM advertising billboard. Use the arrows in image 1 as the exact product reference. Show a close-up of the three arrows on the left, with large, clearly visible fletching and parallel shafts extending toward the right. Use a light ivory billboard background. Develop the main graphic directly from the patterns on the arrows’ fletching: enlarge their distinctive curves, shapes and line rhythms into bold pale-blue graphics sweeping across the billboard. On the right, place Russian headline in large, clean dark-grey sans-serif typography. Place the original TRUE FORM logo from image 2 discreetly in the upper-right corner, preserving its design and proportions. Calm sunny daytime, gentle warm sunlight, soft natural shadows and restrained colours. Photorealistic outdoor photography.

Промпт для плаката: Create a realistic outdoor advertising mockup for TRUE FORM, an archery equipment brand. On the poster, place the exact bow from image 1 diagonally across a soft icy-blue background. Keep the entire bow visible. Beside it, add a flat ivory graphic ribbon that flows in a gentle curve before narrowing into a straight, taut line. Place the original TRUE FORM logo from image 2 at the top, preserving its design without redrawing it. In the lower section, add Russian headline. Below the headline, add the smaller caption. Create a calm, sunny atmosphere with gentle warm daylight, soft shadows and subtle tree reflections in the glass. Use photorealistic architectural photography with natural textures and restrained colours.Для журнала: Create an open magazine featuring a full two-page TRUE FORM advertisement. Use the quiver in image as the exact product reference, preserving its shape, colours, materials and surface pattern. Use a continuous muted blue background across both pages. On the right page, show a large photographic image of the quiver. On the left page, combine the enlarged motifs with Russian headline. Show the magazine open on a metallic table beside a sofa. Gentle sunlight, soft natural shadows, realistic matte paper. Calm editorial photography with restrained colours. Photograph from above so both pages are clearly visible and the text is easy to read.Для вертикального билборда: Create a photorealistic outdoor advertising mockup of a vertical freestanding advertising pillar on a sunny riverside promenade. Use the gloves in image as the exact product reference. Inside the advertisement, show a close-up of one hand wearing the reference glove. Preserve the glove’s design, colours, materials and surface pattern.Для вагона метро: Create a photorealistic advertising mockup of a metro train carriage wrapped in an abstract TRUE FORM graphic design, standing at a bright, newly built metro station.
High ceilings, soft daylight from skylights and diffused lighting create a calm, airy atmosphere.

Пространство было разработано после создания продукции, айдентики и кейвизов. Промпты были написаны самостоятельно, изображения продукции были даны ChatGPT как референсы.