Первоначальный проект
Verba — бренд умных колец, которые помогают развивать речь и коммуникативные навыки. Стильный аксессуар анализирует особенности общения, а мобильное приложение превращает эти данные в понятные рекомендации и упражнения. Verba помогает избавиться от слов-паразитов, говорить увереннее и производить лучшее впечатление, сохраняя при этом свой уникальный стиль.
Ребрендинг, сделанный с помощью ИИ
В процессе создания проекта я использовала ChatGPT
Айдентика
ChatGPT / Prompt: Develop a unique and memorable brand for a contemporary jewelry brand that combines futuristic aesthetics, sculptural forms, and self-expression. The name should reflect individuality, innovation, and experimental design. Aim for simplicity, elegance, and originality while maintaining a bold, modern, and distinctive character.
VERBA — концептуальный бренд украшений, объединяющий моду, искусство и футуристичный дизайн. В основе бренда лежит идея самовыражения через форму: каждое украшение становится визуальным отражением характера, эмоций и индивидуальности человека. Скульптурные силуэты, острые геометрические элементы и орбитальные линии формируют узнаваемую эстетику бренда. Контрастная чёрно-белая палитра, экспериментальная типографика и космические мотивы создают ощущение технологичности и загадочности.
ChatGPT / Promt: Create an experimental black-and-white logo for the brand «VERBA». Use large stretched and distorted letters with sharp pointed ends and smooth curves. Place the white logo in the center of a black background. Add thin geometric orbital lines, elliptical grids, dotted vertical lines, and small four-pointed stars around it. Keep the composition symmetrical, clean, and futuristic, with strong contrast and precise vector-like details. Horizontal format, high quality.
ChatGPT / Promt: Create two minimal black-and-white graphic elements for the brand «VERBA». On the left, design a white experimental VERBA logo with stretched, curved letters and long sharp pointed ends. On the right, create a symmetrical four-pointed white star with smooth curved edges and three small dots above and below it. Place both elements side by side on a completely black background with plenty of empty space. Use clean vector shapes, sharp edges, strong contrast, and a modern futuristic style. Keep the design flat, without textures, shadows, or gradients. Horizontal 16:9 format, high quality.
Создав первые носители, через сайт WhatTheFont я определила шрифты, который нейросеть использовала, и затем использовала его в проекте. Шрифты: Neue Haas Grotesk, Helvetica Neue, Inter.ChatGPT / Promt: Generate a color palette for the verba.
Через Adobe Color я определила цвета.
ChatGPT / Promt: Create a realistic mockup of three black-and-white typographic posters. Use large experimental distorted letters, thin geometric lines, circles, and dots. Each poster should feature the word «VERBA» and small text elements. Make each composition different but keep a consistent visual style. Place the posters in black frames on a grey concrete wall in a minimalist gallery. Add a black bench in front. Horizontal 16:9 format, high quality.
ChatGPT / Promt: Create a series of three experimental black-and-white typographic posters featuring the word «VERBA». Use large, stretched and distorted letters, thin geometric lines, circles, dotted patterns, and small text elements. Each poster should have a different composition but follow the same visual style. Combine symmetrical layouts with abstract shapes and optical effects. Make the middle poster white on black and the two side posters black on white. Use strong contrast, sharp details, and a modern graphic design style. Place all three posters in thin black frames on a completely black background, evenly spaced in one row. Horizontal 16:9 format, high quality.
ChatGPT / Promt: Create a realistic product mockup of two luxury jewelry packaging boxes for a brand called «VERBA». Use light grey textured cardboard with black experimental typography, thin geometric lines, circles, dots, and star-shaped details. Place one closed box on the left and one open box on the right with a black velvet interior. The design should look minimal, modern, and elegant. Position the boxes on dark, rough wet stones with realistic textures and reflections. Use dramatic lighting, strong shadows, and a monochrome color palette. Show the scene from a slightly elevated angle. Horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic studio mockup of two luxury jewelry packaging boxes for the brand «VERBA». Use light grey textured cardboard with black experimental typography, thin geometric lines, circles, dots, and star-shaped details. Place one closed box on the left with a large «VERBA» logo and graphic design on the lid. Place an open box on the right with a black velvet interior and a small logo inside the lid. Both boxes should stand on a completely black background with subtle reflections and soft shadows. Use dramatic studio lighting, a monochrome color palette, and realistic material textures. Show the boxes from a slightly elevated angle. Horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic mockup of two event access badges for the brand «VERBA». Make one badge white with black graphics and the text «ALL ACCESS», and the other black with white graphics and the text «GUEST». Use large experimental typography, thin curved geometric lines, circles, dots, and star-shaped details. Attach both badges to black fabric lanyards with small white VERBA logos and realistic metal clips. Place them hanging in front of a grey concrete wall with strong sunlight and dramatic shadows. Show detailed paper textures, natural reflections, and realistic materials. Use a modern minimalist style, a close-up camera angle, and a monochrome color palette. Horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic studio mockup of two event badges for the brand «VERBA» on a completely black background. Place them side by side, one white with black graphics and the text «ALL ACCESS», and one black with white graphics and the text «GUEST». Use large experimental distorted typography, thin geometric circles, curved lines, dotted patterns, and star-shaped elements. Both badges should have rounded corners and hang from black fabric lanyards with realistic metal clips. Keep the design symmetrical, clean, and consistent. Use soft studio lighting, subtle shadows, sharp details, and realistic paper textures. Front view, horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic mockup of printed materials for the brand «VERBA», including a large poster, black and white business cards, and small printed cards. Use experimental distorted typography, thin geometric lines, circles, dots, and star-shaped elements. Keep all designs in a consistent black-and-white style with a large VERBA logo. Arrange the printed materials in neat stacks on a grey concrete surface with rough black stones and a small metallic sphere. Use realistic paper textures, strong directional sunlight, and dramatic shadows. Show the composition from a slightly elevated angle, with a modern editorial aesthetic. Horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic mockup of printed materials for the brand «VERBA» on a completely black background. Include a large white poster on the right and three stacks of business cards on the left, with both black and white designs. Use large experimental distorted typography, thin geometric circles, curved lines, dots, and star-shaped elements. Add small text details about the brand, event information, and contact details. Keep the design minimal, modern, and consistent, with strong black-and-white contrast. Arrange all materials neatly in a flat lay composition, viewed directly from above. Use realistic paper textures, subtle shadows, sharp typography, and soft studio lighting. Horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic mockup of three canvas tote bags for the brand «VERBA». Make two bags black with white graphics and one bag in the middle made of natural cream-colored fabric with black graphics. Use large experimental distorted typography, thin geometric lines, circles, dots, and star-shaped elements. Each bag should have a different composition but follow the same visual style. Place the bags on grey concrete blocks in a minimalist studio with concrete walls and floor. Show realistic cotton fabric textures, stitching, folds, and natural shadows. Use strong sunlight coming through a window to create dramatic geometric shadows. Keep the color palette monochrome and the composition clean and modern. Horizontal 16:9 format, photorealistic, high quality.
ChatGPT / Promt: Create a realistic studio mockup of three canvas tote bags for the brand «VERBA» on a completely black background. Place them side by side in one straight row, with two black bags on the sides and one white bag in the center. Use large experimental distorted typography, thin geometric circles, curved lines, dots, and star-shaped elements. Each bag should have a different graphic composition but keep the same visual style. Make the VERBA logo clearly visible on all three bags. Show realistic cotton fabric textures, stitching, folds, and handles. Use soft studio lighting, subtle shadows, and slight reflections on the black floor. Front view, symmetrical composition, horizontal 16:9 format, photorealistic, high quality.
