


Мой предыдущий проект был посвящён разработке айдентики для дзюдо-клуба Ива Кляйна. В этом проекте я создала айдентику для магазина товаров для дзюдо, сохранив связь с Ивом Кляйном.
YKJ — Yves Klein Judo
YKJ — премиальный бренд товаров для дзюдо, объединяющий философию боевого искусства, современный дизайн и культуру дисциплины. Минималистичная эстетика, чистые формы и фирменный синий цвет отражают баланс силы, контроля и внутренней гармонии. YKJ — больше, чем спорт. Это образ мышления и стиль жизни.
Примеры продукта

Key visual for premium judo brand «YKJ» (Yves Klein Judo), minimalist disciplined aesthetic. A rigid warm off-white gift box with a matte finish, open lid revealing a folded white judo gi, a small black belt and a compact black boxing gloves keychain, «YKJ» logo in International Klein Blue embossed on the lid. Flat lay composition with a black ribbon and a small paper tag, soft studio lighting, subtle shadows, editorial packaging photography, high-end presentation. —ar 3:2 —style raw —stylize 200 —no watermark, text, colorful tissue, clutter
Product mockup for premium judo brand «YKJ» (Yves Klein Judo), minimalist disciplined aesthetic. A folded warm off-white cotton sports towel with a small «YKJ» embroidery in International Klein Blue in the corner and a thin black woven stripe along the edge. Placed on a warm off-white concrete surface, soft studio lighting, gentle shadows, realistic terry cloth texture, front and slight top angle view, editorial product photography, high-end brand presentation, generous negative space. —ar 3:2 —style raw —stylize 200 —no watermark, text, colorful towels, clutter
Key visual for premium judo brand «YKJ» (Yves Klein Judo), minimalist disciplined aesthetic. A heavy canvas judo gi bag in warm off-white with a deep black strap and a small «YKJ» logo in International Klein Blue, standing on a bench in a minimalist locker room, a black boxing bag visible in the background corner. Soft directional studio lighting, realistic fabric texture, editorial product photography, shallow depth of field, high-end brand presentation. —ar 3:2 —style raw —stylize 200 —no watermark, text, clutter, colorful lockers
Key visual for premium judo brand «YKJ» (Yves Klein Judo), minimalist disciplined aesthetic. A black leather boxing bag with «YKJ» logo in International Klein Blue embossed near the top, hanging from a steel chain in a minimalist concrete training room. Dramatic side lighting, deep shadows, warm off-white wall behind, editorial sports campaign photography, shallow depth of field, high-end presentation. —ar 3:2 —style raw —stylize 200 —no watermark, text, colorful gym, neon
Айдентика
Brand identity board for premium judo brand «YKJ» (Yves Klein Judo), minimalist disciplined aesthetic, strict color hierarchy: dominant warm off-white F5F5F0 background and surfaces, secondary deep black 0A0A0A typography and details, accent International Klein Blue #002FA7 only for logo and embroidery, do not change this hierarchy, no gradients, no additional colors, geometric monogram «YKJ» in International Klein Blue on off-white, clean sans-serif + elegant serif typography in black, business card, folded white judo gi with «YKJ» embroidery in Klein Blue, packaging box, flat lay, soft studio lighting, high-end editorial design presentation, vector style, —ar 16:9 —style raw —stylize 200 —no gradient, extra colors, cyan, purple, blue backgroundСоздай отдельное изображение с только с логотипом, цветами и Типографикой
Пространство
Создай интерьер офиса для этого бренда
1. (x: 12,2%, y: 28,8%) Поправь логотип на логотип бренда
2. (x: 47,5%, y: 56,5%) Поправь логотип на логотип бренда
3. (x: 84,8%, y: 11,3%) Перекрась трековый светильник в синий
Промо-материалы


— Подумай где ещё и какая реклама могла бы находиться (x: 49,7%, y: 53,2%)Создай отдельное изображение с промо продуктом афишей флагом.— Сделай мокап с постом этого бренда в стиле, используй кейвиз пояса
Outdoor billboard adaptation of the «YKJ» judo brand key visual, minimalist disciplined aesthetic. Extreme close-up crop of a single International Klein Blue judo belt knot on a warm off-white background, the knot partially bleeding off the left edge, one short line of black sans-serif placeholder text on the right, small «YKJ» monogram bottom right. Wide horizontal 3:1 composition, high contrast, readable from distance, Swiss modernist layout, no clutter. —ar 3:1 —style raw —stylize 200 —no watermark, gradient, extra colors, colorful background
Key visual for premium judo brand «YKJ» (Yves Klein Judo), minimalist disciplined aesthetic. A black smartphone lying on a warm off-white concrete surface, screen showing a minimalist judo training app interface with a «YKJ» logo in International Klein Blue, a black boxing bag slightly blurred in the background of a home training space. Top-down composition, soft studio lighting, subtle reflection, editorial tech-brand photography, generous negative space, high-end presentation. —ar 3:2 —style raw —stylize 200 —no watermark, text, colorful UI, gradients in UI
Cinematic still frame from a «YKJ» judo brand video commercial, minimalist disciplined aesthetic. A judo belt being tied into a knot, filmed in close-up, the fabric in International Klein Blue against a warm off-white background, motion blur on the ends of the belt, dramatic side light, film grain, shallow depth of field, editorial sports campaign, high-end production. —ar 16:9 —style raw —stylize 200 —no watermark, text, gradient, extra colors, colorful background.Close-up photorealistic flat lay mockup of a smartphone lying horizontally in landscape orientation on an oiled oak desk in a minimalist brand studio office, shot straight from above, perfectly top-down, no tilt, no perspective distortion. The phone is matte black, large in frame, centered, filling most of the image, screen facing up. The screen displays the reference still frame — a warm off-white key visual with a single International Klein Blue judo belt knot, reproduced exactly as in the reference, no changes to the image. Background: warm off-white plaster wall edge, a low oak shelf with folded fabric samples, soft daylight, warm pendant lamp glow, shallow depth of field so the office is gently blurred at the edges, «YKJ» monogram visible on the wall. Realistic screen glass texture with a soft even reflection, honest product photography, editorial brand presentation, photorealistic. —ar 3:2 —style raw —stylize 200 —v 6 —no watermark, text, gradient, extra colors, judo, gi, kimono, tatami, cartoon, vector, illustration




