I’m Anastasia Zarudneva. I’m a brand and communication designer.
I am completing the 4th year of Communication Design at the HSE ART AND DESIGN SCHOOL. In parallel with my studies, I gained professional experience working directly with clients on various design projects. I understand the tasks well within the defined project framework, and I can also create new solutions from scratch for clients and brands. I like to find interesting and unobvious ideas for my projects, working with typography, color and composition to create complete and high-quality projects.A well–designed visual style is a tool that makes a brand recognizable and understandable, not just a beautiful picture. I help to build this style: from the concept and identity to graphic systems and individual visual materials. It is important to me that the project has its own story and a meaningful concept, then the design works, and not just looks.Who do I work with: — Teams and businesses that need a thoughtful visual style; — Brands that create an identity from scratch; — Brands that already have a graphics system and need a designer for specific tasks; — Projects and events that require visual materials.— B2B — collaboration with companies and enterprises on identity, graphics systems and visual materials; — B2C — working with brands and end-user-oriented projects.how do I work?
RESERCH → CONCEPT → DEVELOPMENT → IMPLEMENTATION
First, I study the project, the task, its unique features, analyze the target audience and competitors. Then I look for a metaphor that will help in the development of the concept, formulate the main idea and determine how it can be expressed visually. Next, I work with graphic elements, typography, color, and composition. I’m making the first sketches and testing how these elements work together. And in the end, I assemble all the elements into a system and see how it works in different communication channels.
MY PROJECTS↘︎↘︎↘︎↘︎↘︎↘︎↘︎↘︎↘︎↘︎↘︎↘︎
BRANDING
[1]
[1] TRUESHKOWSKI
Task: The brand of natural stone jewelry wanted to emphasize its rebellious nature in its visual and fend off competitors.Solution: I’ve created an identity in a bold style that highlights the brand’s character. It is based on contrasting combinations and provocative images that immediately attract attention.Исходный размер 1920x1094
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[2]
[2] BEYOND ✕ HSE
Task: To develop the concept of a special menu (3-5 items), its design and related materials. The concept of collaboration should be creative, but within the framework of the brand, understandable to the target audience and should reflect the values of the school of design, the philosophy of the institution, and the aesthetics of the target audience.Solution: The visual style is based on the concept of suprematism, one of the most striking avant—garde trends of the 20th century, created by Kazimir Malevich. In this style, form, color, and composition become the main means of expression. The word «suprematism» comes from the Latin supremus — «supreme», «excellent». The collaboration is built around the idea of the «supremacy of pure sensation» — a state in which it is not the objects themselves that are important, but the emotions and impressions they evoke. Food and drinks become a source of inspiration, and design becomes a way to express feelings through the language of geometry, color, and composition.The project demonstrates how design and cooking combine to create a unique experience.
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[3]
[3] WINE WAVE
Task: To design your own accidental font, on the basis of which to come up with a cultural institution and make branding.Solution: I made a handwritten font and decided to make a branding for the youth wine festival. With the help of a bright and lively font, it turned out to create an interesting identity that conveys a modern, festive and youthful atmosphere.
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The font was created in Cyrillic and Latin letters with two fonts in both languages.
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