Pescado | Ai
Pescado — приложение для трекинга аквариумных рыбок, аквариумных растений и аквариума в целом. pescado предоставляет всестороннюю поддержку аквариумистам разного калибра и плана: отслеживание состояния аквариума, советы для новичков, возможность купли-продажи и многое другое!
оригинальный проект | иллюстрации к сайту на readymag
Промты сгенерированы в чате GPT модель GPT-4o по запросам и описанию необходимого изображения и деталей на нем: что будет на изображении, в каком стиле, палитре, ракурсе, освещении и т. д.
DALL-E 3 — инструмент для генерации всех изображений. Я брала готовые промпты из ChatGPT и отправляла их в DALL-E 3. Эта нейросеть на их основе создавала картинки
Пространство
Торговая площадка на крупной выставке (Pet Expo) — зона B2B
Промт: A bustling B2B trade show floor at a major pet industry expo. The Pescado booth is a double-decker structure. Downstairs, negotiations: a startup founder in a Pescado polo shirt shakes hands with a distributor over tablets showing analytics. Upstairs, a private demo area with a huge screen visualizing data from networked aquariums. The space is professional, busy, filled with product catalogs and sample IoT sensors. --ar 16:9
«Фермерский рынок» для аквариумистов (коллаборация с локальными бридерами)
Промт: A weekend pop-up market in a greenhouse or urban park. Local aquarium breeders (verified sellers in the Pescado app) have stalls with tanks. Each stall has a QR code linking to the seller’s profile in the app. Pescado provides branded canopies, water testing stations, and hosts mini-lectures. The atmosphere is communal, rustic-chic, full of passionate hobbyists. Sunlight filters through leaves. --ar 4:3
Зона отдыха и релаксации («Aqua Lounge»)
Промт: The «Aqua Lounge» relaxation zone in the Pescado office. Employees lounge in bean bags and on sofas, surrounded by several large, mesmerizing, professionally aquascaped tanks. One person is meditating, another is casually sketching fish on a tablet. The lighting is soft and ambient, with the gentle sound of bubbling water. This space embodies the company’s core value: reducing stress through nature and technology. --ar 16:9
Флагманский шоу-рум «Pescado Hub» в большом городе
Промт: A flagship «Pescado Hub» store interior. It’s a blend of a high-tech lab, an art gallery, and a cozy cafe. One wall is a living «aquarium library» with dozens of rare fish and plants. In the center, interactive tables with tablets running the Pescado app for designing tanks. Customers consult with experts in branded lab coats. The space is bright, with natural wood, white surfaces, and dynamic LED lighting that mimics underwater light. Style: futuristic retail, Apple Store meets biophilic design. --ar 21:9
Промо-материалы
Оформление стенда на выставке (Pet/Aqua Expo)
Промт: A wide-angle view of a modern exhibition booth for «Pescado». The booth has a large backlit LED panel showing looping animations of fish swimming through app interfaces. There is a live, beautifully aquascaped aquarium as a centerpiece. Brand colors (blue, green) dominate. A staff member in a branded t-shirt demonstrates the app on a tablet to a visitor. The scene is vibrant, inviting, and high-tech.
Цифровая страничка. Для TikTok/Reels
Промт: A dynamic, vertical video ad mockup for TikTok. A smartphone screen records a stunning «Aquascaping ASMR» time-lapse: hands using tools to arrange plants in a tank. Overlay text pops up: «Wanna create THIS?» -> «We have the BLUEPRINT.» -> «Join #PescadoTankGang». App logo pulses at the end. Style is fast-paced, trendy, with modern overlays and a lo-fi beat vibe. --ar 9:16
Цифровой баннер для YouTube
Промт: A YouTube pre-roll ad banner. Visual is a close-up of a high-tech aquarium sensor being placed in water, data streams flow from it into a smartphone. Headline: «Stop Guessing. Start Knowing.» Subheadline: «Pescado Pro: The first ecosystem to track, analyze, and perfect your aquarium water.» Logo and «Learn More» button. Style: sleek, techy, trustworthy, with a focus on devices and data. --ar 16:9
Билборд в городе
Промт: A lifestyle billboard ad in a modern city street. A diverse group of young, stylish people (a designer, a student, a tech worker) are gathered around a stunning home aquarium in a loft, comparing something on their Pescado app screens. They look collaborative and excited. Tagline: «More than fish. It’s a ecosystem.» Logo is prominent. The mood is urban, aspirational, and community-driven. --ar 24:9
Айдентика
Логотип
Промт: A logo mark for an app called «Pescado». The symbol should combine a simple fish silhouette with elements of digital technology (like a circuit line, a wifi signal, or a leaf). Flat design, geometric, symmetrical, suitable for app icon. Single color aqua blue on white background. No complex gradients, no photorealistic details
Брендбук
Промт: A flat lay photograph of a complete corporate identity set for Pescado. All items use the defined colors, fonts, and logo correctly. Include: a business card, a letterhead with envelope, a PDF report cover, a PowerPoint title slide, an email signature mockup on a laptop screen, and a staff ID badge. The arrangement is orderly and aesthetic, showing systemic application. --ar 16:9
Цветовая палитра
Промт: A professional brand color palette presentation for «Pescado». Primary: Deep Ocean Blue — for trust, depth, technology. Secondary: Vibrant Aqua Cyan — for action, freshness, water. Accent: Coral and Dark Slate. Show large color swatches with hex codes. Below each, show a small applied example: the blue on a button, the aqua on an icon, the coral on a notification badge. --ar 4:3
Доставка аквариумных растений, упаковка
Промт: A sustainable, corrugated cardboard shipping box for aquarium plants and equipment. The box has a minimalist design with the Pescado logo (a simple fish combined with a leaf) stamped in dark green ink. There are subtle line-drawing illustrations of aquatic plants on the sides. The box is sealed with paper tape that says «Handle with Care: Live Plants Inside». The box sits on a wooden table, partially open, showing biodegradable packing peanuts. Photorealistic, natural lighting.
Кружка + чехол для ноутбука
Промт: Product mock-up. A white eco-friendly coffee mug and a black laptop sleeve. On them, a simple, stylish logo of a fish combined with a leaf and a wave. The logo is printed in matte aqua blue. Clean, professional presentation on a marble table with a succulent plant. Lifestyle product shot, soft shadows, studio lighting --ar 16:9
Подарочный набор принадлежностей для аквариумистики
Промт: A curated gift box set for an aquarium hobbyist. Inside on black foam insert: a Pescado-branded digital thermometer in sleek black, a pair of long aquascaping tweezers with a silicone grip in brand colors, a microfiber cloth with the logo for cleaning tank glass, and a small notebook with a fish-scale pattern cover. Everything is minimalist, functional, and luxurious. Top-down product photography.
Корм для рыбок
Промт: A small, elegant pouch of premium fish food «Pescado Pro Formula». The pouch is made of matte, recyclable material. The design is clean: a large, beautiful illustrated guppy on a white background, with the Pescado logo and the word «Nutrition». It stands upright next to a few granules of food on a stone surface. Communicates health and science.
Механика приложения
Промты:
A screenshot of a smartphone app interface for aquarium care. The screen shows a step-by-step diagnostic tool. On the left is a photo-upload area with an example image of a fish with white spots. On the right is a checklist of symptoms: «White spots?», «Clamped fins?», «Loss of appetite?». Selected options are highlighted. At the bottom, a «Diagnosis» box suggests: «Likely Ichthyophthirius. Recommended treatment:…» The design is clinical, clear, and helpful, using a white background with soft coral color for buttons.
A screenshot of a smartphone app interface for aquarium care. The screen shows a step-by-step diagnostic tool. On the left is a photo-upload area with an example image of a fish with white spots. On the right is a checklist of symptoms: «White spots?», «Clamped fins?», «Loss of appetite?». Selected options are highlighted. At the bottom, a «Diagnosis» box suggests: «Likely Ichthyophthirius. Recommended treatment:…» The design is clinical, clear, and helpful, using a white background with soft coral color for buttons.
A mobile app screen simulating an online marketplace within an aquarium app. It looks like a blend of Instagram and eBay. The main listing shows a stunning photo of a rare «Bücephalandra» plant. Below are seller ratings (5 stars), a «Buy Now» button in vibrant green, and a «Make Offer» button. There’s also a «Ask Expert» chat bubble icon. The UI is clean, card-based, with trust badges like «Secure Payment» and «Live Support».
An augmented reality (AR) view through a smartphone screen. The phone’s camera is pointed at an empty aquarium tank. Inside the tank, via AR, are floating 3D models of rocks, driftwood, and aquatic plants that the user can drag and place. A semi-transparent UI overlay has buttons for «Add Plant», «Change Water», and «Finalize Layout». The style is futuristic but intuitive, with holographic blue outlines on the 3D objects.
A cinematic scene: A person’s hand holding a smartphone. On the lock screen, a gentle but persistent notification from the «Pescado» app glows: «🕐 Time to feed Nemo & Dory!». In the background, slightly out-of-focus, is a beautiful home aquarium. The image conveys a moment of timely, caring reminder integrated into daily life. Style: lifestyle photography with warm, inviting lighting.
A product concept image. A sleek, waterproof sensor device is attached to the glass inside a home aquarium. From the device, a digital beam of light connects to a smartphone lying next to the tank. On the phone’s screen, a real-time graph shows «pH Stability: 7.2». The aesthetic is Apple-like: minimalist, white devices, clear data visualization, suggesting seamless hardware-software integration.
A smartphone screen showing a social feed within the Pescado app. The top post is a user celebrating: they’ve unlocked a digital badge «Aqua Master — 30 Days of Perfect Params!». The post has likes and comments from other users («Congrats! Share your secret!»). The design is celebratory, using confetti graphics and a golden badge, blending social media engagement with task management.
Описание процессов производства изображений
Моей ключевой задачей было создать брендбук для стартапа Pescado. Этот брендбук должен был наглядно отражать все ценности проекта: 1. Функциональность и точность (чёткий интерфейс, работа с данными) 2. Использование новейших технологий (AR, датчики, умные системы) 3. Сильное сообщество (обмен опытом, площадка для общения) 4. Надёжность и стабильность (понятные процессы, предсказуемый результат)
Для этого я выстроила управляемый рабочий процесс с использованием двух нейросетей: ChatGPT (GPT-4o) для формулирования промтов и DALL-E 3 для последующего создания изображений (ссылки на нейросети оставила в начале лонгрида)
Работа велась в режиме диалога и уточнений. Если первый вариант генерации не полностью соответствовал идее, я корректировала запрос прямо в чате: например, «сделай стиль более футуристичным и технологичным, добавь голографические элементы». Так шаг за шагом были созданы все элементы — от логотипа и интерфейса приложения до офиса и рекламных материалов
В результате от общей философии бренда к конкретному визуальному воплощению через управляемый диалог с ИИ мне удалось создать продуманную, единую и технологичную визуальную вселенную, которая полностью соответствует амбициям Pescado
