В прошлом году я делала дизайн-проект выставки, посвященной творчеству Александра Родченко и Владимира Маяковского. Также в этом проекте были представлены вариации продуктов, которые могут продаваться в магазине музея при выставке. Одним из таких продуктов стали шахматы. Фигуры на доске представляли собой персонажей картин художников, а игра в целом воплощала идею соприкосновения интеллекта и формы.
Обоим художникам близок конструктивизм, размышление над формой и пространством, поэтому я решила создать проект студии «FORM», которая будет связывать дизайн, искусство и культуру через коллекционные предметы в этом стиле.
Этапы работы
1. Создание концепции студии, ее айдентики, логотипа, носителей
2. Генерация основного продукта и кейвизов для его продвижения
3. Генерация дополнительного мерча для студии
4. Написание концепции и генерация визуализации торговой площадки на выставке
5. Генерация промо-материалов
Айдентика
Промт в LM ARENA:
Design a distinctive logo for FORM, a contemporary design company specializing in collectible objects, art-inspired products, and limited-edition merchandise. The brand is inspired by Russian Constructivism, modernist architecture, industrial design, and geometric abstraction.
Шрифт, определенный в MyFonts: Gorva Bold by Dasukreation
Палитра, определенная в Adobe Color
носители айдентики
Промт в LM ARENA: Create a couple of identity assets (card, notebook, packaging) using this logo in a single image.
Продукт
Промт для LM ARENA:
Create chess based on the uploaded photos. The first photo shows what the board should look like: it has black and red squares. The second and third photos show the red pieces — they should be shaped like Mayakovsky’s characters. The fourth and fifth photos show the shape of the black pieces — they are inspired by Rodchenko’s characters.
референсы для нейросети
Кейвизы
Промт для Chat GPT: Create 5 different compositions where chess is the main subject, but use different techniques.
Промты для Chat GPT:
1) Create a poster for this key visual that will be used to sell these chess sets, format of the photo is 16:9
2) Make this key visual for the truck; it should promote chess, the FORM company, and include this logo, format of the photo is 16:9
3) Make this key visual on the wall in the form of graffiti; it should include the company’s logo and promote the product, format of the photo is 16:9
4) Make this key visual element more clear and simple, and turn it into an advertising insert on the phone screen. The photo format is 16 by 9.
5) Create a huge art object on a busy street: it should be a large red chess piece with a constructivist shape, illuminated from the inside, with a small company logo. format of the photo is 16 by 9
Мерч
Промт, написанный chat gpt для LM ARENA:
1) Create a premium 16:9 landscape product photograph for FORM, a collectible design brand inspired by Russian Constructivism, Vladimir Mayakovsky, and Alexander Rodchenko.
Make a pair of premium ivory crew socks made from heavyweight combed cotton with a soft ribbed cuff, reinforced heel and toe, fine knit texture, and carefully finished seams. Contemporary unisex design, comfortable everyday wear, high-quality construction.
2) Create a premium 16:9 landscape advertising photograph for FORM, a collectible design brand inspired by Russian Constructivism, Vladimir Mayakovsky’s visual poetry, and Alexander Rodchenko’s avant-garde graphic design.
Create an oversized heavyweight ivory cotton T-shirt with a relaxed unisex silhouette, dropped shoulders, wide sleeves, a thick ribbed collar, and premium textured cotton fabric. The T-shirt has a substantial, sculptural drape and immaculate stitching.
3) Make a premium oversized tote bag made from thick natural ivory canvas, with a structured rectangular silhouette, long sturdy black handles, reinforced stitching, and a high-quality tactile fabric texture.
Пространство
Промт для Chat gpt:
Create a highly realistic architectural interior visualization 16:9 of FORM, a collectible design and merchandise shop located inside an exhibition dedicated to Vladimir Mayakovsky and Alexander Rodchenko. The space should feel like a contemporary reinterpretation of Russian Constructivism — bold, intellectual, experimental, graphic, and museum-quality.
Concept and architecture: strong Design a compact but visually striking retail pavilion integrated into a large exhibition hall. Use a strong geometric composition inspired by Rodchenko’s photomontages, diagonal lines, propaganda posters, and the visual rhythm of early Soviet avant-garde design. The stand should look like a three-dimensional constructivist composition, built from intersecting planes, asymmetrical volumes, and bold architectural diagonals rather than a conventional retail booth.
Color palette and materials: Restrict the palette to matte black, warm ivory, concrete grey, and vivid signal red. Use painted MDF panels, brushed metal, raw concrete textures, translucent red acrylic, and black steel structures. The surrounding exhibition hall should remain neutral and spacious, with visible museum architecture and subtle references to the Mayakovsky and Rodchenko exhibition in the background.
FORM branding: Place a large, bold geometric FORM wordmark on the main vertical wall, clearly visible from a distance. Integrate oversized typographic compositions, fragmented letterforms, red diagonal bars, circles, arrows, and abstract geometric symbols into the architecture. The graphics should feel like a contemporary continuation of Constructivist visual language, not generic Soviet nostalgia.
Chess collectible display: Make collectible chess sets the main attraction of the space. Present a sculptural chess set on a prominent central pedestal or a long black display table. The chess pieces should have a distinctive geometric, architectural appearance, inspired by Constructivist sculpture. Include a large sculptural chess king as a signature object. Arrange additional chess sets inside illuminated niches and on minimalist plinths, treating each set as a collectible design object in a gallery rather than ordinary merchandise.
Промо-материалы
