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I turn cultural context, raw matter and identity into precise visual statements.

Merch for the Tsaritsyno Museum-Reserve


Context & Problem: Developed for the Design Tsekh — a 2-day team competition. Existing museum merch was outdated, relied on tourist cliches and failed to engage younger audiences.

Challenge: To reimagine merchandise for the Tsaritsyno Museum-Reserve into a modern, highly wearable collection that avoids cliche designs and resonates with contemporary youth.

Solution & Concept: Tsaritsyno cannot be reduced to a single symbol, it is an architectural ensemble, a historic royal residence and a natural sanctuary. We structured the collection across three core facets: architecture (form & geometry), history (texts, dates, quotes) and nature (materials, color palettes).


Identity for the «I.T.D.» Acting Workshop


Context & Problem: «I.T.D.» — a contemporary acting and performance studio for teenagers aged 14–18 at the Museum of Moscow. The core problem was a complete lack of engaging, non-standard visual identity capable of attracting teenagers and reflecting the freedom of self-expression.

Challenge: To develop a dynamic and experimental brand identity that captures the spirit of theatrical exploration and appeals directly to a teenage audience.

Solution & Concept: The visual language translates stage mise-en-scene diagrams into a flexible graphic grid. Actor positioning points, movement vectors, stage color zoning, and directional lines serve as modular core elements of the corporate identity.


Monkey Buffet Festival Identity


Context & Problem: Held annually in Lopburi, Thailand, the Monkey Buffet Festival lacked a cohesive visual identity and branding, making it hard to attract tourists and support the tradition.

Challenge: To develop a memorable brand identity that reveals the bright character of the festival and revitalizes its visual presence.

Solution & Concept: The identity builds upon organic silhouettes of tropical fruits and expressive character graphics. Through soft contours, a juicy palette, and dynamic layouts, the design comes alive, turning a local tradition into a holistic and emotional brand experience.

Packaging for the «Cashmere» Theater


Context & Problem: Developed for the Design Tsekh — a 2-day team competition. The core problem was the lack of a specialized gastro-box that could hold the items while featuring interactive elements.

Challenge: The task was to create interactive premium gift packaging for a gastro-box, putting the viewer in the mood of the play even before entering the hall.

Solution & Concept: The packaging is not just a box but a thoughtful immersion scenario consisting of three sequential stages: Invitation — Anticipation — Aftertaste. Through tactile contacts, polygraphic inserts and gastronomic sets, the viewer enters the context of the production long before the first bell.

Packaging for the Tsaritsyno Museum-Reserve Collection


Context & Problem: Developed for the Design Tsekh — a 2-day team competition. Museum merchandise lacked engaging packaging that could appeal to a younger audience and inspire a desire to buy gifts or treat oneself.

Challenge: To design a packaging system as a seamless product extension, translating Tsaritsyno’s atmosphere into a tactile unboxing experience.

Solution & Concept: Built on the collection’s core facets: architecture (geometric box forms referencing gothic style), history, and nature.